Creating content on LinkedIn is not as easy as it sounds. Coming up with LinkedIn content ideas on a regular basis can be difficult but some good planning can save you time and a lot of stress. But in actual fact, LinkedIn content ideas can come from just about anywhere and everywhere once you learn how to make the connection between what you do in a day and what your audience would like to know.
If you don’t know where to start and if you’re stressing out about coming up with content on LinkedIn, here are 5 LinkedIn content ideas you can use so you never have to run out of ideas ever again.
#1 Be personal
People do business with people. Writing something about yourself will help your audience get to know you. The more people know you, the more they trust you. Bear in mind, LinkedIn is more business-focused and is NOT Facebook. However, this doesn’t mean to say that you can’t show your personal side.
Be cautious and selective about what you say but still bring in your personality. You may want to avoid photos of you in the pub with your mates unless perhaps you work in hospitality. Project yourself as a professional even when you aren’t in a business setting. It’s about showing a different side of you from the side which people see when they’re working with you.
So, go ahead and talk about why you do what you do, what motivates you and how you relax. But think about who your audience is and make sure it’s relevant to them.
#2 Answer a question from your client
Think about the questions you get asked by your existing clients and those thinking about working with you. Those questions make great LinkedIn content ideas and excellent blog posts. It’s a way of showing your expertise and your audience will have the answers to their questions even before they speak with you,
There are 2 ways to approach this:
1. Questions regarding your service or product
How does it work? How long do I have to do it for? What difference will it make? How much work do I have to do? How long will it take me to finish?
2. Questions relating to working with YOU
How do you work? What if I don’t like it? How much does it cost? What packages do you offer? Do you work face-to-face?
By answering someone’s questions as a part of your LinkedIn content strategy, before they even start the journey with you will facilitate that process and is more likely to get them started!
#3 Create a poll
People on LinkedIn love a good discussion and really enjoy presenting their views. Polls are getting incredible reach and engagement on LinkedIn and it seems LinkedIn likes polls right now too. This means that they are being favoured by the LinkedIn algorithm, so they are getting shown in lots of people’s feeds.
You can ask questions directly related to your business or you can go slightly ‘off-piste’ and ask more general questions. Think about your audience and think about what they may want to engage in a discussion about.
Here’s a great poll question: “Android or iPhone? Tea or coffee? What’s the first thing you do when you get to your desk on a Monday morning?”Really it can be something as simple as that. You could introduce a bit of controversy too, as long it doesn’t conflict with your brand.
# 4 Social Proof
Publishing a testimonial or a review can help instil confidence in a prospective client. It may feel a bit uncomfortable telling the world how good you are at what you do, but otherwise, how is anyone to know?
When publishing testimonials, be careful how you word the introduction. Always thank the person and give them some credit. Tag them in too so they can back you up and reinforce the message. Talk about what a pleasure it was to work with them – you never know, they may come back.
#5 Position yourself as an expert
If you can write about something you know within your area of expertise, people will see you as knowledgeable and will be more likely to trust you with their money. Blogs are a great way to showcase what you know. It doesn’t always have to be a long blog of several thousand words. It could be a shorter piece but packed with relevant and useful information.
Truthfully, LinkedIn content ideas come from just about anywhere. You could be on public transport or pottering about at home. There are always lessons and information you can impart to your audience.