Creating content on LinkedIn is not as easy as it sounds. Coming up with ideas over and over again is hard but if you get organised and do a wee bit of upfront planning, you really can save yourself time and a lot of stress.
In this article, I’m going to give you 5 content ideas which you can use over and over so you never have to run out of ideas for creating great content on LinkedIn – ever again!
1 Be Personal
People do business with people. Writing something about yourself will help your audience get to know you. The more people know you, the more they trust you. You may have heard this a dozen times – but it’s because it’s true! Bear in mind, LinkedIn is NOT facebook (thank goodness eh?!), LinkedIn content is, and will hopefully always remain, different from Facebook or Instagram. LinkedIn content is more ‘business-focussed’. However, this doesn’t meant to say that we can’t show our personal side.
Be cautious and selective about what you say but still bring in your personality. I’m not necessarily talking about photos of you in the pub with your mates, unless perhaps you work in hospitality. Reflect yourself as a professional so keep it ‘clean’ but also about you when you’re not working. It’s about showing a different side of yourself from the side which folk see when they’re working with you.
For example: talk about why you do what you do, what motivates you to work, how you relax. Always think of your audience when you’re thinking about what to say and choose wisely what you show.
2 Answer a question from your client
Think about what questions you get asked by your clients and potential clients. Answering questions that you get asked will really resonate with your audience. If you get asked a particular question regularly – then pre-empt the question and write about it in a post.
There are 2 ways to approach this:
a. Think about questions regarding your service or product
How does it work? How long do I have to do it for? What difference will it make? How much work do I have to do? How long will it take me to finish?
b. Think about questions relating to working with YOU
How do you work? What if I don’t like it? How much does it cost? What packages do you offer? Do you work face-to-face?
By answering someone’s questions as a part of your LinkedIn content strategy, before they even start the journey with you will facilitate that process and is more likely to get them started!
3 Create a Poll
People on LinkedIn love a good discussion and the really enjoy presenting their views on things. At time of writing (May 2021), polls are getting incredible reach and engagement on LinkedIn. It seems LinkedIn like polls right now too. This means that they are being favoured by the LinkedIn algorithm, so they are getting shown in lots of people’s feeds!
You can ask questions directly related to your business or you can, with a poll, go slightly ‘off-piste’ and ask more general questions. Think about your audience and think what they may want to engage in a discussion about.
Android or iphone? Tea or coffee? What’s the first thing you do when you get to your desk on a Monday morning?
Really it can be something as simple as that. You could introduce a bit of controversy here, as long it doesn’t conflict with your brand. I would always avoid politics but that’s just me!
4 Show some social proof of how clever you are
92% of B2B business owners say they are more likely to buy after reading a trusted review. People will pay up to 31% more for something which has a positive testimonial.
Publishing a testimonial or a review can help instil confidence in a prospective client. I know it may feel a bit uncomfortable telling the world how good we are at our job, but otherwise, how is anyone to know? I always ask for testimonials when I hire someone, so why not publish them for all to see?
When publishing testimonials, be careful how you word the introduction. Always thank the person and give them some credit. Tag them in too so they can back you up and reinforce the message. Talk about what a pleasure it was to work with them – you never know, they may come back!
5 Position yourself as an expert
If you can write about something you know within your area of expertise, people will see you as knowledgeable and are more likely to trust you with their money. Me writing this blog is exactly this! It doesn’t always have to be a long blog like this – it could be a short tip or piece of relevant information you have which not many people know, but which is useful to your audience.
I have even more ideas about content and I teach strategies which means to enable my clients to have content ideas for ever!
If you would like to work with me to help you create content on LinkedIn which will appeal directly to your ideal client, please complete the form below or hop over to LinkedIn and follow my hashtag #LinkedInSimplified. 💜