Company pages are big business on LinkedIn. Whether you’re an owner-managed business, a non profit or a multi-national corporate, having a company page on LinkedIn will help you increase your brand awareness, place your company as an authority in your field and help you find and nurture leads.
It isn’t difficult to set up a company page. What’s important is that it is set up correctly and that it grows in follower numbers. A page with no followers is of no value at all.
How are you going to encourage more people to come and see the page? How are you going to ensure that you are constantly increasing your followers on your LinkedIn company page?
Growing your page is not a sprint, it’s a marathon. It won’t happen overnight but if you follow these tips, you will see steady and consistent growth over time.
- Optimise Your Page
According to LinkedIn, companies with complete LinkedIn profiles receive 30% more weekly views.
Ensure that your LinkedIn company page is fully optimised by filling out all the essential information, including the profile picture, banner image, and a compelling description. Use relevant keywords in your company description to help people find you easily on LinkedIn.
- Post consistently
Post regularly on your company page to keep your followers engaged. How often you can post on your company page will depend upon your internal resources but I would advise to aim for a minimum of one post per week, but preferably two to three times per week. Make sure your content is informative, engaging, and relevant to your target audience so they are encouraged to read all the way through your posts instead of just scrolling past when they appear in the feed.
Vary your subject matter too in order to place your company as a thought leader and to ensure your audience don’t get ‘content fatigue’. If you’d like 25 post ideas for free, please click HERE!
- Leverage Hashtags
Use relevant hashtags to increase the visibility of your posts. Research popular hashtags in your industry and include them in your posts to reach a broader audience.
Create your own branded hashtag and use it on every post. Invite people to follow your hashtag to ensure your content goes into their feed so they never miss an update from you.
- Employee Advocacy:
Encourage your employees to follow and engage with your company page. They can also share your posts on their personal LinkedIn profiles, which can help increase your page’s visibility.
For more information as to why and how to set up an employee advocacy system, please click here.
- Engage with Your Audience:
Respond to comments and messages on your company page. Engage with your followers and build a community around your brand. If you ‘talk’ to your audience, you will remain top of mind for when your audience are ready to buy. By being conversational, you’re projecting a personality around your company page. People work with people, after all!
- Collaborate with Others:
Look for opportunities to collaborate with other companies or organisations in your industry. This can be through guest posting on their blog or social media accounts, co-hosting a webinar or event, or sharing each other’s content. Collaborating with others can help you reach a wider audience and increase your credibility and visibility on LinkedIn. It can also lead to mutual follower growth for both companies involved. It’s also great fun so definitely worth doing!
- Invite your connections to follow your page:
As page admin you can invite people to follow your page. Once they’re following your page they’ll be notified when you post from it! It’s really simple to do this, I advise spending a few minutes a day doing this.
Do you keep up to date with your company page? I really hope this will inspire you to give your company page some love.
If you like this newsletter please let me know by commenting below and subscribing (above!).
If you want to work with me please send me a DM, my specialist area is employee advocacy so I can teach your whole team how to smash it on LinkedIn.
Thank you for reading to the end!
Sarah ????
