Hey hey, I’m Sarah Clay

I’m a LinkedIn coach and trainer based in London

I love LinkedIn.

Why? Because I have attracted many clients from leveraging it correctly – and now you can too.

Through my comprehensive training programmes and coaching, I share my knowledge to help people like you find more clients and grow your business to new heights using LinkedIn.

I love collaborating with other LinkedIn and marketing experts, which is why I created the LinkingOut Club, a free monthly event of amazing speakers for you to learn from.

For loads of LinkedIn tips and insights, check out my blogs. Or if you prefer to watch something instead, check out my videos.

Why I became a LinkedIn trainer

Growing up as the only girl with six loud and confident brothers meant that I had to quickly learn the art of making myself heard. Shouting louder wasn’t going to work, so I found other tactics. I called them my “secret sauce to getting my voice heard” and I still use them today. Raised in a male-dominated environment, it wasn’t surprising that I was a woman with a burning desire to change the world. 

For two years I practised law, but the change that I was after didn’t manifest itself. So, I switched gears and ran a photography business, then produced TV commercials and later ran a marketing department for an estate agent. It was when I was head of PR and social media for a film company that I fell in love with social media.

Are you ready to leverage LinkedIn’s potential?

I’m driven by YOUR success

How Sarah Clay is different

LinkedIn workshops with me are interactive, engaging and participatory. What I won’t do is talk at you, only to leave you feeling bogged down by information overload.

Instead, I’ll tease out who your ideal client is and help YOU work out your brand message. I show you how you can attract your target audience by embracing your individuality and personality traits.

I don’t come with all that marketing-speak and sales experience. I teach in a no-nonsense way that people understand. So much so, I once compared the LinkedIn algorithm to a washing machine.

No matter which programme you choose, you’ll have my full support every step of the way. As soon as you feel stuck, I’m just a phone call or email away.

I’m driven by YOUR success on LinkedIn, your breakthrough moments and your ‘lightbulb’ revelations.

Increase your reach and attract your ideal client – Let’s get started.


I ended up leaving my day job behind and achieved a diploma in Social Media Marketing. I set up Sarah Clay Social to help businesses promote themselves on social media. While using various platforms to promote my business, one stood out – LinkedIn. I seemed to attract new clients without really trying. All without a cheesy sales pitch and just by being myself. 

I was astonished by the success I had with LinkedIn and couldn’t get over how handy my childhood techniques had been. I realised that all the tools I’d learnt as a child were immensely useful! Soon after, I realised that other business owners weren’t using LinkedIn to its fullest potential. 

That’s why I’ve made it my mission to help business owners, just like you, harness the power of LinkedIn and be more successful in business.

Are you ready to leverage LinkedIn’s potential?

Ditch the dull keynote speeches in favour of fun-filled, laughter-inducing groups and seminars that get the audience involved from the get-go.

I’m bubbly and vivacious by nature, which you’ll find out in my presentations. 

I strive to appeal to those across sectors and disciplines, whether it be to those in more traditional professional roles, such as senior executive management, or those who are solopreneurs, freelancers or working in creative industries.