LinkedIn content can be published in various different ways to enable creators and thought leaders different options to appeal to their audiences. One of their most powerful is the LinkedIn newsletter. More than 500 million professionals have subscribed to the 146,000+ LinkedIn Newsletters spanning a variety of professional topics, and daily newsletter readership has more […]
Why publish newsletters on LinkedIn? Read More »
LinkedIn company pages are becoming more important in 2022 than ever before. Late in 2021 LinkedIn added some new features to company pages. This is good news as it not only makes company pages more relevant and useful, it also highlights that LinkedIn see them as important. LinkedIn is about building relationships, about people doing
Here are 13 reasons why you should have a company page Read More »
Company pages are big business on LinkedIn. Whether you’re an owner-managed business, a non profit or a multi-national corporate, having a company page on LinkedIn will help you increase your brand awareness, place your company as an authority in your field and help you find and nurture leads. It isn’t difficult to set up a
7 tips for increasing your followers on LinkedIn company page Read More »
Did you know you can add 50 skills to your LinkedIn profile? Why would you want to do that?
Please read my newsletter and you’ll see – it’s super simple and very effective.
If you want to learn more stuff like this – please message me as I have a new programme coming out soon which may just be what you need to help you with all these clever tips.
Are you showing your skills on LinkedIn? Read More »
What is a brand and why should you create one on LinkedIn? According to Wikipedia: A brand is a name, term, design, symbol or any other feature that distinguishes one seller’s good or service from those of other sellers. It’s not just the colours a company uses in its marketing materials or its logo – it is
How to create and maintain a brand on LinkedIn Read More »
Is ‘employee advocacy’ just another new buzz phrase, or is it a sustainable and realistic proposition? What are the advantages of a company investing in an employee advocacy programme? In this article I explain, in simple terms, what ‘employee advocacy’ is and the benefits of a company adopting an employee advocacy programme on LinkedIn to
Why Should a Company Endorse a System of Employee Advocacy? Read More »
Having lots of followers on LinkedIn can look impressive. However, numbers alone won’t bring in sales. There really is no point in just connecting with people just for the sake of numbers. Increasing your following on LinkedIn is something you should be doing constantly – but please don’t do this with a scattergun approach. In
How to increase your following and generate leads on LinkedIn Read More »
6 easy tips to help you create exceptional content on LinkedIn your audience will love!
6 Tips for Creating Great Content on LinkedIn Read More »
Your LinkedIn banner is the largest visual tool you have on LinkedIn. Whether or not you are a creative person, having a powerful LinkedIn banner can really help encourage more people to visit your profile. When you join LinkedIn, you are given a banner which is a blue/grey colour. It’s important that you change it
10 Ideas To Create an Eye Catching LinkedIn Banner Read More »
Employee Advocacy on LinkedIn is when a company empowers its employees to effectively use their personal profiles to amplify the messages being put out on the company page. By having a well-planned system of employee advocacy, a company will benefit from greater brand awareness across LinkedIn. This is aimed at increasing the amount of leads
Employee Advocacy: What it is and how to use it on LinkedIn Read More »
Ditch the dull keynote speeches in favour of fun-filled, laughter-inducing groups and seminars that get the audience involved from the get-go.
I’m bubbly and vivacious by nature, which you’ll find out in my presentations.
I strive to appeal to those across sectors and disciplines, whether it be to those in more traditional professional roles, such as senior executive management, or those who are solopreneurs, freelancers or working in creative industries.
I ended up leaving my day job behind and achieved a diploma in Social Media Marketing. I set up Sarah Clay Social to help businesses promote themselves on social media. While using various platforms to promote my business, one stood out – LinkedIn. I seemed to attract new clients without really trying. All without a cheesy sales pitch and just by being myself.
I was astonished by the success I had with LinkedIn and couldn’t get over how handy my childhood techniques had been. I realised that all the tools I’d learnt as a child were immensely useful! Soon after, I realised that other business owners weren’t using LinkedIn to its fullest potential.
That’s why I’ve made it my mission to help business owners, just like you, harness the power of LinkedIn and be more successful in business.
Are you ready to leverage LinkedIn’s potential?
