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What is Employee Advocacy?

Employee advocacy is when employees actively promote the company they work for through their personal channels and interactions, both online and offline. This practice is most impactful on LinkedIn, the leading platform for B2B networking and lead generation. Case studies show its effectiveness—like a creative agency of 12 people who, with training and enthusiasm, boosted their LinkedIn engagement remarkably, with page followers increasing by 56% and unique visitors up by 101%. Activating employees’ voices not only amplifies a company’s reach but also lends authenticity, as employee-shared content is seen as three times more genuine than company posts.

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A square image full of many types of emojis with a banner across saying 'How to use emojis as part of your LinkedIn Strategy

Why use emojis on LinkedIn?

Emojis, once a novelty, now enhance online communication, including on LinkedIn. They can boost readability by breaking up text, reinforce branding with signature colors or repeated symbols, and add personality

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Why publish newsletters on LinkedIn?

LinkedIn newsletters are a valuable tool for creators to share insights and grow their audience. With over 500 million subscribers to more than 146,000 newsletters, they provide a platform for

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Ditch the dull keynote speeches in favour of fun-filled, laughter-inducing groups and seminars that get the audience involved from the get-go.

I’m bubbly and vivacious by nature, which you’ll find out in my presentations. 

I strive to appeal to those across sectors and disciplines, whether it be to those in more traditional professional roles, such as senior executive management, or those who are solopreneurs, freelancers or working in creative industries.

I ended up leaving my day job behind and achieved a diploma in Social Media Marketing. I set up Sarah Clay Social to help businesses promote themselves on social media. While using various platforms to promote my business, one stood out – LinkedIn. I seemed to attract new clients without really trying. All without a cheesy sales pitch and just by being myself. 

I was astonished by the success I had with LinkedIn and couldn’t get over how handy my childhood techniques had been. I realised that all the tools I’d learnt as a child were immensely useful! Soon after, I realised that other business owners weren’t using LinkedIn to its fullest potential. 

That’s why I’ve made it my mission to help business owners, just like you, harness the power of LinkedIn and be more successful in business.

Are you ready to leverage LinkedIn’s potential?