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As a CEO or part of the leadership team at your company, your personal LinkedIn profile plays a vital role in how your business is perceived – by clients, partners,

Employee advocacy is when employees actively promote the company they work for through their personal channels and interactions, both online and offline. This practice is most impactful on LinkedIn, the

Emojis, once a novelty, now enhance online communication, including on LinkedIn. They can boost readability by breaking up text, reinforce branding with signature colors or repeated symbols, and add personality

As I filled my bag with juicy blackberries, I realized that foraging for these sweet treats shares many parallels with building success on LinkedIn. Just like picking blackberries, growing your

Is your LinkedIn company page doing enough? With 46% of website traffic coming from LinkedIn, optimising your page is vital. Use strong visuals, relevant keywords, and encourage employees to share

How employee advocacy can help create a better company culture If there’s one glaring challenge today that’s common to most organisations across industries and businesses, it has to be maintaining

LinkedIn newsletters are a valuable tool for creators to share insights and grow their audience. With over 500 million subscribers to more than 146,000 newsletters, they provide a platform for

A LinkedIn company page is essential for building brand awareness, engaging with your audience, and showcasing your company’s products and key content. It helps establish professionalism with your logo, improves

Did you know you can add 50 skills to your LinkedIn profile? Why would you want to do that? Please read my newsletter and you'll see - it's super simple