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How to create and maintain a brand on LinkedIn
What is a brand and why should you create one on LinkedIn? According to Wikipedia: A brand is a name, term, design, symbol or any other feature that distinguishes one seller’s goodRead More
Why Should a Company Endorse a System of Employee Advocacy?
Is ‘employee advocacy’ just another new buzz phrase, or is it a sustainable and realistic proposition? What are the advantages of a company investing in an employee advocacy programme? InRead More
How to increase your following and generate leads on LinkedIn
Having lots of followers on LinkedIn can look impressive. However, numbers alone won’t bring in sales. There really is no point in just connecting with people just for the sakeRead More
6 Tips for Creating Great Content on LinkedIn
6 easy tips to help you create exceptional content on LinkedIn your audience will love!Read More
10 Ideas To Create an Eye Catching LinkedIn Banner
Your LinkedIn banner is the largest visual tool you have on LinkedIn. Whether or not you are a creative person, having a powerful LinkedIn banner can really help encourage moreRead More
Employee Advocacy: What it is and how to use it on LinkedIn
Employee Advocacy on LinkedIn is when a company empowers its employees to effectively use their personal profiles to amplify the messages being put out on the company page. By havingRead More
How to write a LinkedIn Headline that will help you get more customers
Your LinkedIn headline is the most important part of your LinkedIn profile. It goes with you where ever you appear on LinkedIn. It is your shop window, your elevator pitch.Read More
Sharing your LinkedIn profile at a networking meeting – why and how
Now that we’re back to meeting face to face, it’s more important than ever before to share your LinkedIn profile with people you meet at networking meetings, work events, theRead More
In which Sarah compares the algorithm to a washing machine
If the word "algorithm" sets you off in a spin, don't worry. Here are 6 great tips to help you work with LinkedIn's algorithm instead of against it.Read More