What Colour Are You?

How obvious are your brand colours? When I say ‘obvious’ I don’t necessarily mean ‘loud’ (like mine are!), but can people look at your brand colours and automatically think of you?

When people scroll through their social media feeds and they see those teeny tiny icons – is yours recognisable?

When people see your banners on your Linked In page – are they consistent with the rest of your branding, with your banners on your Facebook and Instagram feeds for example?

It’s important that your brand presence is consistent and that it is ‘yours’.

I wear my brand colours all the time; my office wall is painted ‘Sarah Clay orange’, my bike is purple (more by accident to be fair!).

Because of the fact that I am not only consistent with my brand but persistent with it too, I get photos from people I hardly know of all things orange and purple saying “I saw this and thought of you.”

When you think of Virgin for example – you think of red; EasyJet orange is really recognisable and, even when you see a similar orange elsewhere, it’s likely that your mind will drift to the Easyjet image, and the next thing you’ll be booking your holiday.

Have you chosen your brand colours yet?

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Ditch the dull keynote speeches in favour of fun-filled, laughter-inducing groups and seminars that get the audience involved from the get-go.

I’m bubbly and vivacious by nature, which you’ll find out in my presentations. 

I strive to appeal to those across sectors and disciplines, whether it be to those in more traditional professional roles, such as senior executive management, or those who are solopreneurs, freelancers or working in creative industries.

I ended up leaving my day job behind and achieved a diploma in Social Media Marketing. I set up Sarah Clay Social to help businesses promote themselves on social media. While using various platforms to promote my business, one stood out – LinkedIn. I seemed to attract new clients without really trying. All without a cheesy sales pitch and just by being myself. 

I was astonished by the success I had with LinkedIn and couldn’t get over how handy my childhood techniques had been. I realised that all the tools I’d learnt as a child were immensely useful! Soon after, I realised that other business owners weren’t using LinkedIn to its fullest potential. 

That’s why I’ve made it my mission to help business owners, just like you, harness the power of LinkedIn and be more successful in business.

Are you ready to leverage LinkedIn’s potential?