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How employee advocacy can help create a better company culture

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How employee advocacy can help create a better company culture If there’s one glaring challenge today that’s common to most organisations across industries and businesses, it has to be maintaining employees’ well-being.  A hashtag search on LinkedIn shows us the popularity of discussions around this topic; #WorkplaceWellbeing and #WorkplaceHealth have almost 16,000 and 19,000 followers […]

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How to increase your following and generate leads on LinkedIn

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Having lots of followers on LinkedIn can look impressive. However, numbers alone won’t bring in sales. Increasing your following on LinkedIn is something you should be doing constantly – but using a targeted approach will help generate leads as well as increase your numbers. In order to generate leads on LinkedIn, it’s important to connect

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What content is working on LinkedIn – right now?

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Have you ever spent hours crafting the perfect LinkedIn post, only to see minimal engagement, while a quick, personal update from an event gets hundreds of reactions? It’s frustrating, but the key takeaway here is to stay flexible and adapt to the LinkedIn algorithm. Right now, shorter, personal posts without images seem to be gaining traction, but don’t abandon longer form content just yet. It’s all about testing different types of posts and measuring what works for you. Stay strategic, track your results, and continue offering value to your audience!

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Ditch the dull keynote speeches in favour of fun-filled, laughter-inducing groups and seminars that get the audience involved from the get-go.

I’m bubbly and vivacious by nature, which you’ll find out in my presentations. 

I strive to appeal to those across sectors and disciplines, whether it be to those in more traditional professional roles, such as senior executive management, or those who are solopreneurs, freelancers or working in creative industries.

I ended up leaving my day job behind and achieved a diploma in Social Media Marketing. I set up Sarah Clay Social to help businesses promote themselves on social media. While using various platforms to promote my business, one stood out – LinkedIn. I seemed to attract new clients without really trying. All without a cheesy sales pitch and just by being myself. 

I was astonished by the success I had with LinkedIn and couldn’t get over how handy my childhood techniques had been. I realised that all the tools I’d learnt as a child were immensely useful! Soon after, I realised that other business owners weren’t using LinkedIn to its fullest potential. 

That’s why I’ve made it my mission to help business owners, just like you, harness the power of LinkedIn and be more successful in business.

Are you ready to leverage LinkedIn’s potential?