How to use LinkedIn Cover Story to strengthen your brand message

How to use LinkedIn Cover Story to strengthen your brand message.

LinkedIn have recently been rolling out another new feature: Cover Story. As of October 2021, LinkedIn are still rolling out cover story so it’s not available to everyone. LinkedIn users who do have cover story will notice a yellow ring around their cover photo.

LinkedIn have described your cover story as bringing ‘your professional story to life’. It’s a 30 second video clip, which sits behind your profile photo. It’s a bit ‘Harry Potter’ in the way it shows – take a look at mine and you’ll see what I mean! Just pop to my profile here:

You can record whatever you like and upload it, or you can record a 30 second clip in the app itself.


More so in 2021 than ever before, people want to know the human side of business. Even big corporations are making changes to their marketing strategies to ‘personalise’ their messaging. By recording a cover story, you are giving visitors to your profile a chance to get to know you on a much deeper level. The intimacy you can create by showing up for just 30 seconds on video, really can help bring people closer to you.

What you say in your cover story could be the difference between someone clicking through to find out more about you – or not.


Recording your cover story can be done in several ways. Possibly the easiest way is to record it in the app itself. I would advise, however, that you record something on your mobile and upload it to the app. It’s very easy:

  1. Write a script or outline of what you want to say. Remember you have just 30 seconds
  2. Practice what you’re going to say so you don’t need to look at your script
  3. Wear something appropriate to your business or the role you’re looking for
  4. Find a background that will work well. No bright sunlight, no other noises and good light. If you need to use extra light then get that organised.
  5. Position your mobile camera. It must be in portrait mode. Make sure it is at about eye-level to you and not at an angle.  Put your phone on a tripod or propped up securely
  6. Go to your camera, flip the camera to face you and press record
  7. Look right into the lens – not at yourself, and start talking!
  8. When you’re happy with your recording, click ‘edit’ to trim off the front and end. Please note: You could at this point add captions using an app. Captions increase accessibility for deaf people and also for those who watch video with the sound off.
  9. Go to your LinkedIn profile on your mobile app
  10. Click on your profile photo
  11. Click ‘view or edit cover story’ or ‘create cover story’
  12. Click +Add
  13. Upload the video and hey presto! There you go!

  1. This is about authenticity so be yourself! You’re doing this to show people who you are, so let your personality shine!
  2. Tell people who you are and how you can help them. The golden rule here is not to be ‘salesy’. This is an initial introduction, not a sales pitch. Think about cover story as your ‘first meeting’ with a stranger.
  3. You could share some tips. Showing knowledge helps people realise how valuable you are.
  4. You could say something personal about you. If you have an interesting hobby share it, it may be a great conversation starter.
  5. Smile! You want people to get in touch with you right? So, be open, be friendly and be appealing.
So, what’s stopping you from recording your LinkedIn cover story?

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I’m bubbly and vivacious by nature, which you’ll find out in my presentations. 

I strive to appeal to those across sectors and disciplines, whether it be to those in more traditional professional roles, such as senior executive management, or those who are solopreneurs, freelancers or working in creative industries.

I ended up leaving my day job behind and achieved a diploma in Social Media Marketing. I set up Sarah Clay Social to help businesses promote themselves on social media. While using various platforms to promote my business, one stood out – LinkedIn. I seemed to attract new clients without really trying. All without a cheesy sales pitch and just by being myself. 

I was astonished by the success I had with LinkedIn and couldn’t get over how handy my childhood techniques had been. I realised that all the tools I’d learnt as a child were immensely useful! Soon after, I realised that other business owners weren’t using LinkedIn to its fullest potential. 

That’s why I’ve made it my mission to help business owners, just like you, harness the power of LinkedIn and be more successful in business.

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