What is LinkedIn’s ‘Creator Mode’?
LinkedIn is rolling out a whole load of new features and Creator Mode is just one of them. ‘Creators’ are people who create their own, original content on LinkedIn. Did you know that only between 1% and 2% of active users on LinkedIn actually post anything on the platform?
Posting great content regularly on LinkedIn will increase your brand awareness and could really help you get more clients.
By rolling out creator mode, LinkedIn wants to encourage more of you to post original content on the platform. The idea is that, once you have creator mode it will be easier to create and post new content so it could really be a boost for those of you who find creating content on LinkedIn a bit scary or for those who just don’t know what to post.
The research firm eMarketer estimates that adult LinkedIn users in the U.S. who log onto the platform at least once a month will grow from 62.1 million in 2020 to 64.7 million in 2021, jumping to 70.9 million in 2024.
According to LinkedIn: “Turning on creator mode more prominently displays your content and encourages others to follow you.”
The words ‘Influencer’ and ‘thought leader’ have become synonymous with creating fresh content on LinkedIn. If you’d like to become an influencer or a thought leader on LinkedIn, then you should be posting regular, original content. Maybe creator mode will help you do just that.
What features does Creator mode give you?
When creator mode is on
- The Connect button on your profile will change to Follow.
- The number of followers you have will display in your profile intro.
- You can choose to display the topics you post about in your profile intro.
- Your Featured and Activity sections will show first.
- Your Activity section will be expanded to showcase more of your recent content and will no longer show your likes, comments, and other activity.
Creator mode will be automatically turned off if you do any of the following:
- Switch your ‘followers’ settings from ‘Everyone on LinkedIn’ to ‘Your connections’.
- Disable Follow as the primary action when members view your profile.
Let’s dive into these features in a little more detail:
The connect button on your profile will change to follow
Unless you have a larger following, (i.e. over 3000 followers), you may be better staying with ‘connect’. So do think about this before accepting the switch to creator mode.
The number of your followers will show in your profile intro
Hmm, is this just vanity metrics? How important is it to have lots of followers? I find this worrying as LinkedIn is about building relationships not numbers. Will this lead people to behave in a ‘spammy’ way on LinkedIn? Will the focus be on just trying to get followers and not building relationships?
You can choose to display the topics you post about in your profile intro – by hashtags
Hashtags are still quite an unknown feature on LinkedIn so this seems like a way to bring them to your attention. Hashtags are useful as a way of collating content and organising your feed.
Your profile will be re-ordered to show Featured and Activity sections first
This looks like a huge shift from LinkedIn being a place to build relationships to showcasing content. At the moment, the first thing people see on your profile below your banner and your photo are your headline and your about section. Both of which talk about who you are and what your business is about. Flipping this around means your audience will have to look harder to find out about YOU rather than what you post about. This echoes the format of most of the other major social media platforms.
Your Activity section will be expanded to showcase more of your recent content and will no longer show your likes, comments, and other activity
Another factor that differentiates LinkedIn from the other social media platforms is that all your activity on LinkedIn is transparent for all to see. This is useful when someone sends you a connection request as you can see how active they are on LinkedIn. Someone who wants to connect with you who doesn’t use LinkedIn to build relationships may not be your ideal connection. Again, it seems that this is pointing to LinkedIn shifting the focus to be more focused on content creation rather than relationship building.
What does LinkedIn say?
“ Creator mode is our first step in creating a dedicated experience and toolset for our creator community. In addition to an optimized Profile experience, we’ll also give creators who opt into creator mode exclusive access to content tips and tailored best practices. We’re ramping creator mode to all members globally over the coming month, and will continue to find new ways to enhance creators’ experience on LinkedIn. We look forward to seeing how you’re able to incorporate creator mode in the content you share.”
How do you know if you’ve got ‘creator mode’?
Head over to LinkedIn’s Creater Mode home page which will tell you whether or not you have the new feature. Check daily as updates will be happening every day.
If – like me – you don’t have it, you will be welcomed by an image like this:
If you do have it, I’m sure it will be clear.