LinkingIn Academy

Training and accountability to help savvy entrepreneurs & business owners leverage LinkedIn to get more clients and customers. 

LinkingIn Academy is the only membership of its kind that gives you unlimited support and a community to help guide you and keep you accountable on your LinkedIn journey. With Sarah Clay at the helm, you know you are in safe hands with Sarah’s depth of knowledge of the platform and her fun and engaging teaching style.

LinkedIn is an amazing place to find new business. Working together with LinkedIn expert, Sarah Clay, you will learn how to position yourself on LinkedIn to get more clients, charge more for your services and earn more money! 

I asked a few entrepreneurs this question:
“Why are you not using LinkedIn to get more clients and customers and earn more money?”
"I'm scared of Linkedin!"

I get that, I used to be the same. I used to quiver with nerves each time I hit ‘post’, for fear someone would judge me because I wasn’t in the right place, or if I said the ‘wrong’ thing.

I will help you understand and even love LinkedIn. Yes! I will help you overcome those ‘first day’ nerves to help you feel that LinkedIn is a place you WANT to be. When you love it, believe me, it will show, and you’ll start seeing results!

"LinkedIn isn't for me"

Here in 2021, LinkedIn is for EVERYONE! If your clients are there – that’s exactly where you need to be. Whether you’re a photographer or a plumber, a coach or a café owner, a designer or a director – LinkedIn is a great place for you to sell your services. If you’re in IT, HR, or you’re a VA, a PA, an ACCA or an LLB, LinkedIn is so about you! Believe me when I tell you that your competitors are there so you’d better get there too!

“I don’t know the first thing about LinkedIn”
or: “I have a profile but I haven’t been on LinkedIn for AGES”

That’s why you need to join LinkingIn Academy! Now is the time to dust off that old profile photo and start telling the huge LinkedIn world (of around 820 million), what it is that you do! With my step-by-step, no-nonsense style of teaching you are in very safe hands when you’re learning with me.

“I’m too nervous to ‘comment’ on posts or communicate with ‘strangers’ on LinkedIn”

Don’t stress, I understand that feeling and I tackle it in depth both in the course material which you have access to when you join LinkingIn Academy AND in the regular ‘lives’ and ‘Huddles’.

I’m not denying, talking to ‘strangers’ on LinkedIn feels weird at first but I help you overcome those nerves. I help you develop tactics to give you the confidence to go out there and talk to anyone!

Hi, I’m Sarah Clay!

I’ve headed up PR and marketing departments for different companies before setting up my social media agency, Sarah Clay Social. I created content and strategy for other business owners, so I know exactly what you’re going through trying to do it all for yourself on LinkedIn.

One day, I realised I was getting new clients through LinkedIn without really trying so I thought it was only fair that I taught my methods to others. I looked at what I was doing and I created my course, LinkedIn Simplified, and, on the back of that, I created this wonderful community, ‘LinkingIn Academy’.

I teach in a no-nonsense, easy to understand way. I don’t use ‘industry speak’, I use clear language to help you learn fast without fuss. LinkingIn Academy is a safe, and fun, learning environment.


Sarah is fantastic! I have avoided looking at or using Linked In since it began. I recently realized that I need to get up to speed. I accidentally (and joyously) bumped into Sarah. I love her and I love her LinkingIn Academy! She is so much fun, AND makes learning how to understand Linked In and how to make it work for you so easy and fun! I am only beginning, but I’m finally excited to be getting into the great tool called LinkedIn. Check her out…you won’t be disappointed!”

- Audrey Sloofman

“All the ground work we did last week has been AMAZING. I can’t believe the value of this course and community – you really are giving us incredible insights and info. Thank you!”

- Samantha Boffin, current member of LinkingIn Academy

“There’s fun and learning. And then there’s Sarah — FUN and LEARNING in a seamless, energetic package. I met Sarah on LinkedIn and right away I knew that she was a master of her craft and not a know it all either. Collaborating with her is always an insightful opportunity to expand my understanding of social media in the absolute and more specifically the ins and out of LinkedIn. Her approach to training is fresh, innovative and light while driving impact and results. With the many LI trainer choices available, there are few that deliver with this rare type of delight.”

- Loren Greiff

What you get when you join LinkingIn Academy


Regular ‘content clinics’ to help you plan and post high-quality content to position you as an expert in your industry.

With LinkedIn becoming more ‘creative’, what you post about is increasingly important. As a content creator, I help you map out your content for the whole month, so you never run out of ideas to consistently create engaging posts which are relevant to your ideal clients.


Master-classes with industry experts across all aspects of LinkedIn and business growth to help you power up your LinkedIn activity.

I will also give each member a chance to apply to lead a masterclass so you will get the chance to demonstrate your expertise too.


Regular ‘office hours’ and LinkedIn updates

Join Sarah in the zoom room where no question is too silly and Sarah will be there to help you with any LinkedIn issues or problems you’re having. Sarah’s knowledge of personal profiles and company pages is at your disposal.



Monthly ‘get it done’ sessions to allow you the space to ‘do LinkedIn’

LinkingIn Academy is a warm, supportive group. Our monthly Huddles are a great chance for you to all get together and co-work with accountability and support.


The ‘Sarah Clay’ way of learning LinkedIn!

Sarah’s no-nonsense and fun approach to teaching LinkedIn ensures that you will WANT to learn because Sarah breaks it down into bite-sized steps to make it super easy for you.
“I know you’re busy with your main job and LinkedIn is a part of your marketing strategy. I help make your LinkedIn experience efficient and simple so you can use it to grow your business but still have time to focus on that!”


Weekly post ideas

An email in your inbox every Monday giving you an idea for something to post about that week. One post a week is enough to make a difference!


A ‘bank’ of resources on joining

When you join LinkingIn Academy, you will be given access to Sarah’s hand crafted workbooks to help you build your profile, create great content, and how to find relevant leads on LinkedIn! These are yours for life – even if you only stay for one month!

But above all else:

LinkingIn Academy will provide you with a safe, structured environment for you to grow in your knowledge and confidence of LinkedIn to start using it strategically to earn more money in your business.


“The course provided step-by-step guidance for everything from creating a profile to using video. In just four weeks, my numbers improved drastically, with Profile Views up 242%, Search Appearances up 1250%, and Followers up 18%. Even better, I was able to connect with amazing people. Sarah is generous to a fault with her knowledge and time. She is an absolute joy to work with.”


“Sarah has completely changed my view of LinkedIn as a business tool. She has great insights and is passionate about what LinkedIn can do for your business and personal brand. The course reflects Sarah’s evident curiosity and enthusiasm – it’s well structured, relevant and focused, and Sarah has a natural ability to keep you engaged and motivated through the course. Definitely 10/10!


No. LinkingIn Academy really is for all levels. You will learn all you need to about setting up your profile and getting started. As long as you have a LinkedIn profile, you’re good to join.

Absolutely! LinkingIn Academy is about growing together and holding each other accountable to keep moving forward, as well as learning new things.

Yes there is! There is a whole load of workbooks and resources just sitting there waiting for you to get your eyes on it. It’s all there for you to go through at your leisure.

Yes! LinkingIn Academy is for everyone! Creative types, business people, even if you sell products rather than services, LinkingIn Academy is for you. Since lockdown, LinkedIn has opened up to all kinds of interesting industries. It really is a place for all.

Absolutely! You can use your LinkedIn knowledge for whatever purpose you want. I’m just happy to share my knowledge with you.

So, if you’re a social media manager and you want to increase your skill set, then welcome aboard my friend!

All teaching sessions will be recorded so you can watch them anytime. These will be available in google drive – no complicated course platform, I’m keeping this super simple! 

I have all kinds of guests delivering master classes. I have sales experts, designers, business coaches. All things that you as a busy entrepreneur need. There’s usually a LinkedIn focus but they’re pretty broad as I know your business isn’t JUST about LinkedIn!

LinkingIn Academy is a community and I encourage you all to help each other and do business with each other.

You will find, like I do, that learning in groups can be very beneficial, so I don’t include 1:1 teaching in the Academy.  If you should require some individual training, that would be an extra charge – but as an Academy member, you have a discount on working with me 1:1.

LinkingIn Academy is YOUR membership. If enough people want help with business pages, it shall be provided! 

If the group isn’t for you, then you can cancel anytime! Simples!

What is my time commitment?

I know your time is precious. As a business owner myself, there is a LOT to do. When I last opened LinkingIn Academy, we met every single week, AND had a facebook group. It was too much for everyone. So now we will meet up once a fortnight.

If you want MORE, then there is a WhatsApp group. I will be in the whatsapp group every single week day – checking in on you and sending you (not too frequent), messages to move you forward and keep you accountable. If it gets too much, you can turn off the notifications or leave the group, I will still keep in touch via email.

What if the group isn’t for me?

Then you are free to leave! I get it, you want to try it but if it’s not for you, then give me 2 weeks’ notice and you are good to go my friend.

I would LOVE you to sign up for an initial 3 months so you ‘get into the groove’ of the group and see if it works for you – but I won’t make you!


Immediate access to 6 modules of LinkedIn learning

Over 30 lessons in pre-recorded video and pdf to walk you through Sarah’s 5 step process for LinkedIn success.


Unlimited support

You can ask questions in the Facebook group any time you like for other Academy members and myself to answer. We also have a WhatsApp group for more immediate queries and to help those who don’t want to be part of the Facebook community.


Supportive community

I give awards each week to encourage Academy members to help each other as much as possible. Having said that, the support is wonderful anyway!



This is one of the biggest problems people have with LinkedIn. With the other Academy members and me behind you, you will find it easier to keep popping on to LinkedIn and be accountable to yourself.



Run monthly, the guest masterclasses provide enormous value to the members.


Content creation sessions

At the beginning of every month you get dedicated time to create your content strategy!

…You’ll also get:

💜 Discounts working with Sarah

You get 5% off any list prices if you want to further upscale your LinkedIn and work 1:1 with me or if you join any of my programmes

💜 Affiliate links

Oh boy – this is where you can make money from being a LinkingIn Academy member!

I am offering a whopping 10% (after expenses) affiliate link to anyone who joins after your recommendation!

…and finally, I need to tell you this;

I love LinkingIn Academy and I would love you to be a part of it too. It’s a very special group of LinkedIn learners who are fun, supportive and keen to learn.

I really think you’d love being a member.  If you don’t you can easily leave! So it’s got to be worth a try, right?

So, are you ready to invest in yourself and join this amazing community and leverage LinkedIn to get you more clients and customers and make more money?

There has never been a better time to believe and invest in yourself.

With almost a billion people on LinkedIn, your customers are sure to be there – just waiting for your content to appeal to them and get them excited by your offer!

It’s hard going it alone, working on our own trying to get clients and grow our businesses. We need communities, support and accountability to help us stay on track and to keep moving forward.

We now know that more businesses than ever before now market themselves online. We’re also aware that more and more businesses are heading to LinkedIn to find people and companies they can employ.

So, if you want to be there on LinkedIn with a strong presence, good quality content and the ability to communicate with all these businesses – how about investing in yourself and your business?

If you really want to do yourself a favour and ensure that your ideal clients come to YOU on LinkedIn rather than your competition, come and join LinkingIn Academy today!

Now is the time to take action! Don’t delay any more.  Are you ready to do this? Are you ready to commit to upscaling your LinkedIn with a group of lovely LinkedIn learners?

I do hope so! I’m ready and waiting and I can’t wait for you to become the next member of Linking Academy where I’ll be supporting you every step of the way on your LinkedIn journey!

Join today!


SAVE £94!


What is my time commitment?

Ditch the dull keynote speeches in favour of fun-filled, laughter-inducing groups and seminars that get the audience involved from the get-go.

I’m bubbly and vivacious by nature, which you’ll find out in my presentations. 

I strive to appeal to those across sectors and disciplines, whether it be to those in more traditional professional roles, such as senior executive management, or those who are solopreneurs, freelancers or working in creative industries.

I ended up leaving my day job behind and achieved a diploma in Social Media Marketing. I set up Sarah Clay Social to help businesses promote themselves on social media. While using various platforms to promote my business, one stood out – LinkedIn. I seemed to attract new clients without really trying. All without a cheesy sales pitch and just by being myself. 

I was astonished by the success I had with LinkedIn and couldn’t get over how handy my childhood techniques had been. I realised that all the tools I’d learnt as a child were immensely useful! Soon after, I realised that other business owners weren’t using LinkedIn to its fullest potential. 

That’s why I’ve made it my mission to help business owners, just like you, harness the power of LinkedIn and be more successful in business.

Are you ready to leverage LinkedIn’s potential?