LinkingIn Academy

Training and accountability to help savvy entrepreneurs & business owners leverage LinkedIn to get more clients and customers. 

LinkingIn Academy is the only membership of its kind that gives you immediate access to hours of ready-made learning material plus unlimited support and classes in its own course platform as well as a members-only Facebook group. Using Sarah’s own 5 step process to LinkedIn success, you will be guided smoothly through all aspects of LinkedIn to become a confident LinkedIn ninja.

LinkedIn is an amazing place to find new business. Working together with LinkedIn expert, Sarah Clay, you will learn how to position yourself on LinkedIn to get more clients, charge more for your services and earn more money! 

I asked a few entrepreneurs this question:
“Why are you not using LinkedIn to get more clients and customers and earn more money?”
"I'm scared of Linkedin!"

I get that, I used to be the same. I used to quiver with nerves each time I hit ‘post’, for fear someone would judge me because I wasn’t in the right place, or if I said the ‘wrong’ thing.

I will help you understand and even love LinkedIn. Yes! I will help you overcome those ‘first day’ nerves to help you feel that LinkedIn is a place you WANT to be. When you love it, believe me, it will show, and you’ll start seeing results!

"LinkedIn isn't for me"

Here in 2021, LinkedIn is for EVERYONE! If your clients are there – that’s exactly where you need to be. Whether you’re a photographer or a plumber, a coach or a café owner, a designer or a director – LinkedIn is a great place for you to sell your services. If you’re in IT, HR, or you’re a VA, a PA, an ACCA or an LLB, LinkedIn is so about you! Believe me when I tell you that your competitors are there so you’d better get there too!

“I don’t know the first thing about LinkedIn”
or: “I have a profile but I haven’t been on LinkedIn for AGES”

That’s why you need to join LinkingIn Academy! Now is the time to dust off that old profile photo and start telling the huge LinkedIn world (of around 820 million), what it is that you do! With my step-by-step, no-nonsense style of teaching you are in very safe hands when you’re learning with me.

“I’m too nervous to ‘comment’ on posts or communicate with ‘strangers’ on LinkedIn”

Don’t stress, I understand that feeling and I tackle it in depth both in the course material which you have access to when you join LinkingIn Academy AND in the regular ‘lives’ and ‘Huddles’.

I’m not denying, talking to ‘strangers’ on LinkedIn feels weird at first but I help you overcome those nerves. I help you develop tactics to give you the confidence to go out there and talk to anyone!

Hi, I’m Sarah Clay!

I’ve headed up PR and marketing departments for different companies before setting up my social media agency, Sarah Clay Social. I created content and strategy for other business owners, so I know exactly what you’re going through trying to do it all for yourself on LinkedIn.

One day, I realised I was getting new clients through LinkedIn without really trying so I thought it was only fair that I taught my methods to others. I looked at what I was doing and I created my course, LinkedIn Simplified, and, on the back of that, I created this wonderful community, ‘LinkingIn Academy’.

I teach in a no-nonsense, easy to understand way. I don’t use ‘industry speak’, I use clear language to help you learn fast without fuss. LinkingIn Academy is a safe, and fun, learning environment.


Sarah is fantastic! I have avoided looking at or using Linked In since it began. I recently realized that I need to get up to speed. I accidentally (and joyously) bumped into Sarah. I love her and I love her LinkingIn Academy! She is so much fun, AND makes learning how to understand Linked In and how to make it work for you so easy and fun! I am only beginning, but I’m finally excited to be getting into the great tool called LinkedIn. Check her out…you won’t be disappointed!”

- Audrey Sloofman

“All the ground work we did last week has been AMAZING. I can’t believe the value of this course and community – you really are giving us incredible insights and info. Thank you!”

- Samantha Boffin, current member of LinkingIn Academy

“There’s fun and learning. And then there’s Sarah — FUN and LEARNING in a seamless, energetic package. I met Sarah on LinkedIn and right away I knew that she was a master of her craft and not a know it all either. Collaborating with her is always an insightful opportunity to expand my understanding of social media in the absolute and more specifically the ins and out of LinkedIn. Her approach to training is fresh, innovative and light while driving impact and results. With the many LI trainer choices available, there are few that deliver with this rare type of delight.”

- Loren Greiff

What you get when you join LinkingIn Academy


Monthly ‘content clinics’ to help you plan and post high-quality content to position you as an expert in your industry.

With LinkedIn becoming more ‘creative’, what you post about is increasingly important. As a content creator, I help you map out your content for the whole month, so you never run out of ideas to consistently create engaging posts which are relevant to your ideal clients.


Regular master-classes with industry experts across all aspects of LinkedIn and business growth to help you power up your LinkedIn activity.

Experts so far include: Business coaching, branding, Canva masterclass, video (yes video!), sales strategies, content creation: and there will be many more!


Monthly group-working sessions with hot seats and ‘ask me anything’ sessions directly with Sarah on Zoom.

LinkingIn Academy is a warm, supportive group. Our monthly Huddles are a great chance for you to learn from and support each other with me at the helm!


Regular networking.

Continuing the values of LinkedIn, there are regular networking ‘parties’ on Zoom for all the members to help you all get to know each other and do business together.


The ‘Sarah Clay’ way of learning LinkedIn!

My no-nonsense and fun approach to teaching LinkedIn ensures that you will WANT to learn because I break it down into bite-sized steps to make it super easy for you.


Sarah’s signature course ‘LinkingIn Simplified’.

6 modules of pre-recorded videos and pdfs taking you all the way through my 5 step process to LinkedIn Success! This course is a step-by-step programme for you to work through in your own time. While working through the course, I will be there to guide you every step of the way when you’re a member of LinkingIn Academy!

But above all else:

LinkingIn Academy will provide you with a safe, structured environment for you to grow in your knowledge and confidence of LinkedIn to start using it strategically to earn more money in your business.


“The course provided step-by-step guidance for everything from creating a profile to using video. In just four weeks, my numbers improved drastically, with Profile Views up 242%, Search Appearances up 1250%, and Followers up 18%. Even better, I was able to connect with amazing people. Sarah is generous to a fault with her knowledge and time. She is an absolute joy to work with.”


“Sarah has completely changed my view of LinkedIn as a business tool. She has great insights and is passionate about what LinkedIn can do for your business and personal brand. The course reflects Sarah’s evident curiosity and enthusiasm – it’s well structured, relevant and focused, and Sarah has a natural ability to keep you engaged and motivated through the course. Definitely 10/10!


No. LinkingIn Academy really is for all levels. You will learn all you need to about setting up your profile and getting started. As long as you have a LinkedIn profile, you’re good to join.

Absolutely! LinkingIn Academy is about growing together and holding each other accountable to keep moving forward, as well as learning new things.

Yes there is! It should really be an extra course but for you, it’s just sitting there waiting for you to get your eyes on it. It’s all there for you to go through at your leisure.

Yes! LinkingIn Academy is for everyone! Creative types, business people, even if you sell products rather than services, LinkingIn Academy is for you. Since lockdown, LinkedIn has opened up to all kinds of interesting industries. It really is a place for all.

Absolutely! You can use your LinkedIn knowledge for whatever purpose you want. I’m just happy to share my knowledge with you.

So, if you’re a social media manager and you want to increase your skill set, then welcome aboard my friend!

All sessions apart from the content clinics and networking are recorded so you can watch them anytime. You will be able to find them in your course platform or in the Facebook group.

I have all kinds of guests delivering master classes. I have sales experts, designers, business coaches. All things that you as a busy entrepreneur need. There’s usually a LinkedIn focus but they’re pretty broad as I know your business isn’t JUST about LinkedIn!

LinkingIn Academy is a community and I encourage you all to help each other and do business with each other. There are also specific networking sessions held on Zoom to encourage this.

You will find, like I do, that learning in groups can be very beneficial, so I don’t include 1:1 teaching in the Academy.  If you should require some individual training, that would be an extra charge – but as an Academy member, you have a discount on working with me 1:1.

At the moment we don’t work on business pages in LinkingIn Academy. I’d be happy to help with that on a 1:1 basis if required.

If the group isn’t for you, then you can cancel anytime! Simples!

So, what is Sarah’s 5 step journey to LinkedIn success?!

When you join LinkingIn Academy, I will guide you through my 5 step journey so you can start start achieving LinkedIn success. It means I can keep a check of where you are in your learning. Here are the 5 steps.


Build your personal brand

Position yourself as an expert in your field by building a strong personal profile.

When you’re competing with others, it’s important that you shine head and shoulders above the rest and show yourself as THE go-to person in your industry.

In LinkingIn Academy you will learn how to build a profile which positions you exactly how you want to be seen by your ideal clients.


Become a content master

With the introduction of ‘Creator Mode’ in July 2021, we are aware that LinkedIn is focusing far more on content than ever before.

With only 1% of people posting content regularly on LinkedIn (yes that’s what LinkedIn tell us!), your opportunities are huge! Once you have fully identified who your audience is, you can create content to appeal directly to them.

With the right content, you can start to build up a network of ‘fans’ – yes really! Fans who will be waiting for your posts to come up in their feed! With our monthly content clinics, you can plan out a monthly strategy and get content ideas you can use over and over again.


Build your target audience

There are incredible tools to help you find your audience on LinkedIn. Used correctly, the outreach capabilities of LinkedIn are almost limitless!

In LinkingIn Academy, you will learn how to identify and find and target your ideal clients so you don’t waste hours of valuable time; time which could be spent earning more money!


Connect with confidence

The possibilities for connecting with new people on LinkedIn are endless. It’s important to have a connecting strategy so you don’t just end up going down the ‘LinkedIn rabbit warren’.

More now than ever before, LinkedIn is about conversations. Since lockdown, the conversations on LinkedIn have become more frequent, longer and more relevant.

In LinkingIn Academy, I teach you tricks and techniques to connect & engage to generate positive responses and grow your network every single day.


Sell without selling

Being ‘salesy’ on LinkedIn simply doesn’t work. You will learn techniques to build strong relationships with relevant people to bring them into your world and turn them into fans! You will learn techniques to teach you how to build more and more trust with your audience when you join LinkingIn Academy.

Your LinkingIn Academy Membership


Immediate access to 6 modules of LinkedIn learning

Over 30 lessons in pre-recorded video and pdf to walk you through Sarah’s 5 step process for LinkedIn success.


Unlimited support

You can ask questions in the Facebook group any time you like for other Academy members and myself to answer. We also have a WhatsApp group for more immediate queries and to help those who don’t want to be part of the Facebook community.


Supportive community

I give awards each week to encourage Academy members to help each other as much as possible. Having said that, the support is wonderful anyway!



This is one of the biggest problems people have with LinkedIn. With the other Academy members and me behind you, you will find it easier to keep popping on to LinkedIn and be accountable to yourself.



Run monthly, the guest masterclasses provide enormous value to the members.


Content creation sessions

At the beginning of every month you get dedicated time to create your content strategy!


💜 Discounts working with Sarah 1:1

You get 5% off any list prices if you want to further upscale your LinkedIn and work 1:1 with me.

💜 Affiliate links

Oh boy – this is where you can make money from being a LinkingIn Academy member!

I am offering a whopping 10% (after expenses) affiliate link to anyone who joins after your recommendation!

…and finally, I need to tell you this;

I love LinkingIn Academy and I would love you to be a part of it too. It’s a very special group of LinkedIn learners who are fun, supportive and keen to learn.

I really think you’d love being a member.  If you don’t you can easily leave! So it’s got to be worth a try, right?

So, are you ready to invest in yourself and join this amazing community and leverage LinkedIn to get you more clients and customers and make more money?

There has never been a better time to believe and invest in yourself.

With 820 million people on LinkedIn, your customers are sure to be there – just waiting for your content to appeal to them and get them excited by your offer!

It’s hard going it alone, working on our own trying to get clients and grow our businesses. We need communities, support and accountability to help us stay on track and to keep moving forward.

We now know that more businesses than ever before now market themselves online. We’re also aware that more and more businesses are heading to LinkedIn to find people and companies they can employ.

So, if you want to be there on LinkedIn with a strong presence, good quality content and the ability to communicate with all these businesses – how about investing in yourself and your business?

If you really want to do yourself a favour and ensure that your ideal clients come to YOU on LinkedIn rather than your competition, come and join LinkingIn Academy today!

Now is the time to take action! Don’t delay any more.  Are you ready to do this? Are you ready to commit to upscaling your LinkedIn with a group of lovely LinkedIn learners?

I do hope so! I’m ready and waiting and I can’t wait for you to become the next member of Linking Academy where I’ll be supporting you every step of the way on your LinkedIn journey!

Join today!


SAVE $118!



Ditch the dull keynote speeches in favour of fun-filled, laughter-inducing groups and seminars that get the audience involved from the get-go.

I’m bubbly and vivacious by nature, which you’ll find out in my presentations. 

I strive to appeal to those across sectors and disciplines, whether it be to those in more traditional professional roles, such as senior executive management, or those who are solopreneurs, freelancers or working in creative industries.

I ended up leaving my day job behind and achieved a diploma in Social Media Marketing. I set up Sarah Clay Social to help businesses promote themselves on social media. While using various platforms to promote my business, one stood out – LinkedIn. I seemed to attract new clients without really trying. All without a cheesy sales pitch and just by being myself. 

I was astonished by the success I had with LinkedIn and couldn’t get over how handy my childhood techniques had been. I realised that all the tools I’d learnt as a child were immensely useful! Soon after, I realised that other business owners weren’t using LinkedIn to its fullest potential. 

That’s why I’ve made it my mission to help business owners, just like you, harness the power of LinkedIn and be more successful in business.

Are you ready to leverage LinkedIn’s potential?