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# Sarah Clay Social

## Sitemaps

- [XML Sitemap](https://sarahclaysocial.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Why, on LinkedIn, less is more](https://sarahclaysocial.com/why-on-linkedin-less-is-more/) - Why does less effort on LinkedIn get more results? Discover how employee advocacy, the marketing rule of 7, and the algorithm work together to boost visibility.
- [LinkedIn Events: The Most Underused Audience - Building Tool on LinkedIn](https://sarahclaysocial.com/linkedin-events-the-most-underused-audience-building-tool-on-linkedin/) - LinkedIn isn't your event platform - It's your audience. Discover how to use them to build audience, credibility and buzz before your event even begins.
- [LinkedIn isn’t social media](https://sarahclaysocial.com/linkedin-isnt-social-media/) - LinkedIn isn't social media - LinkedIn is networking. Here's why the platform works differently and what that means for your strategy.
- [Your Company Page Isn't Your Biggest Asset on LinkedIn](https://sarahclaysocial.com/linkedin-company-page-not-your-biggest-asset/) - Your LinkedIn company page isn't the powerhouse you think it is. Discover what actually drives results and why your people are your biggest asset.
- [Why most LinkedIn strategies fail (and what actually works in 2026)](https://sarahclaysocial.com/why-most-linkedin-strategies-fail-and-what-actually-works-in-2026/) - Most companies believe they have a LinkedIn strategy. In reality, what they have is a content plan, and that's exactly where the problem lies.
- [Employee Advocacy: What it is and how to use it on LinkedIn](https://sarahclaysocial.com/https-sarahclaysocial-com-employee-advocacy-what-it-is-and-how-to-use-it-on-linkedin/) - Employee advocacy on LinkedIn is when a company empowers its employees to use their personal profiles to amplify the company’s message. By creating a structured employee advocacy program, companies can boost brand awareness and drive sales. To set it up, ensure the company page is optimized, create a content strategy, and encourage employees to optimize their profiles. Employees can increase engagement by liking, commenting, and reposting company posts on their personal profiles. This approach not only extends the reach of company content but also helps employees build valuable relationships that could lead to potential clients.
- [10 Ideas To Create an Eye Catching LinkedIn Banner](https://sarahclaysocial.com/10-easy-ideas-to-create-an-eye-catching-linked-in-banner-sarahclaysocial-com/) - Your LinkedIn banner is a powerful visual tool that can help attract attention to your profile. It’s crucial to replace the default blue/grey banner with something that reflects you and your brand. You can easily upload a new banner using an image or design your own using tools like Canva. Consider showcasing yourself at work, highlighting something you're proud of, or even displaying your mission or special offers. Make sure your banner is optimized for both desktop and mobile views, ensuring that important details aren’t obscured. Regular updates can keep your profile fresh and engaging.
- [6 Tips for Creating Great Content on LinkedIn](https://sarahclaysocial.com/6-tips-for-creating-great-content-on-linkedin/) - To engage your ideal LinkedIn audience, focus on creating relevant, valuable content that speaks to their needs and interests. Share insights that build trust, evoke emotions, and spark conversations. Show your personality to connect on a human level, tailor your content to resonate with your audience, and keep it simple and specific to ensure clarity and impact. By doing so, you’ll position yourself as a thought leader and foster stronger engagement with your audience.
- [How to increase your following and generate leads on LinkedIn](https://sarahclaysocial.com/how-to-increase-your-following-and-generate-leads-on-linkedin/) - Having lots of followers on LinkedIn can look impressive. However, numbers alone won’t bring in sales. Increasing your following on LinkedIn is something you should be doing constantly - but using a targeted approach will help generate leads as well as increase your numbers. In order to generate leads on LinkedIn, it’s important to connect
- [Why Should a Company Endorse a System of Employee Advocacy?](https://sarahclaysocial.com/why-endorse-employee-advocacy/) - Employee advocacy is when employees actively promote their company on platforms like LinkedIn, helping to build relationships and communities that go beyond just the company page. It’s more personal and engaging, creating a stronger connection with potential clients and customers. By empowering employees to share their experiences, a company can boost trust, improve customer retention, and reach a wider audience. Employees’ voices are often more trusted than those of executives, and frequent, authentic interactions help build familiarity and trust. If your company isn’t leveraging employee advocacy, it might be missing out on valuable opportunities.
- [Are you showing your skills on LinkedIn?](https://sarahclaysocial.com/https-sarahclaysocial-com-are-you-showing-your-skills-on-linkedin/) - Did you know you can add 50 skills to your LinkedIn profile? Why would you want to do that? Please read my newsletter and you'll see - it's super simple and very effective. If you want to learn more stuff like this - please message me as I have a new programme coming out soon which may just be what you need to help you with all these clever tips.
- [Why publish newsletters on LinkedIn?](https://sarahclaysocial.com/why-publish-newsletters-on-linkedin/) - LinkedIn newsletters are a valuable tool for creators to share insights and grow their audience. With over 500 million subscribers to more than 146,000 newsletters, they provide a platform for deeper content and engagement. Unlike standard articles, newsletters notify all followers when first published and foster ongoing interactions with each episode. These newsletters can be published from personal profiles or company pages, helping establish thought leadership and authority. They support multimedia elements, backlinking for SEO, and can be republished on other platforms without affecting SEO. Despite requiring effort to create, the potential return makes LinkedIn newsletters a worthy investment.
- [How employee advocacy can help create a better company culture](https://sarahclaysocial.com/how-employee-advocacy-can-help-create-a-better-company-culture/) - How employee advocacy can help create a better company culture If there’s one glaring challenge today that’s common to most organisations across industries and businesses, it has to be maintaining employees’ well-being. A hashtag search on LinkedIn shows us the popularity of discussions around this topic; #WorkplaceWellbeing and #WorkplaceHealth have almost 16,000 and 19,000 followers
- [Comparing LinkedIn to picking wild blackberries](https://sarahclaysocial.com/comparing-linkedin-to-picking-wild-blackberries/) - As I filled my bag with juicy blackberries, I realized that foraging for these sweet treats shares many parallels with building success on LinkedIn. Just like picking blackberries, growing your LinkedIn presence requires patience, consistency, and a willingness to take risks. Don't compare yourself to others, seize opportunities when they arise, and don't be afraid to 'cull' connections that aren't serving you. By embracing these simple yet powerful principles, you can cultivate a thriving LinkedIn network that brings joy, support, and business success.
- [Why use emojis on LinkedIn?](https://sarahclaysocial.com/why-use-emojis-on-linkedin/) - Emojis, once a novelty, now enhance online communication, including on LinkedIn. They can boost readability by breaking up text, reinforce branding with signature colors or repeated symbols, and add personality to your profile. Emojis can even help deter bots by making names harder to scan and increase post visibility due to higher engagement. Use them wisely—placing them at sentence ends aids screen readers, and remember that emojis count as two characters. Adding them is simple, whether on mobile or desktop, so leverage this tool to create engaging, memorable LinkedIn content.
- [Why every leader in your company needs a strong LinkedIn profile – and how to get it right.](https://sarahclaysocial.com/why-every-leader-in-your-company-needs-a-strong-linkedin-profile-and-how-to-get-it-right/) - As a CEO or part of the leadership team at your company, your personal LinkedIn profile plays a vital role in how your business is perceived – by clients, partners, investors, and future hires. And yet, many C-Suite profiles are either underused, outdated, or overly formal. At best, that’s a missed opportunity. At worst, it undermines trust and credibility. This is not about self-promotion. It’s about showing up as a leader, building trust, and amplifying your company’s mission. But what should your profile actually say?
- [How can you use LinkedIn to rank higher in SEO, AEO, GEO and EIO?](https://sarahclaysocial.com/how-can-you-use-linkedin-to-rank-higher-in-seo-aeo-geo-and-eio/) - OK, the last one is a red herring and comes from a children’s’ song (can you name it below?). The other 3: AEO, GEO, SEO? We need to pay attention folks as they’re becoming increasingly important for your company’s online marketing strategy. You see, your LinkedIn strategy isn’t just about LinkedIn anymore, it’s far far
- [What is Employee Advocacy?](https://sarahclaysocial.com/what-is-employee-advocacy/) - Employee advocacy is when employees actively promote the company they work for through their personal channels and interactions, both online and offline. This practice is most impactful on LinkedIn, the leading platform for B2B networking and lead generation. Case studies show its effectiveness—like a creative agency of 12 people who, with training and enthusiasm, boosted their LinkedIn engagement remarkably, with page followers increasing by 56% and unique visitors up by 101%. Activating employees' voices not only amplifies a company's reach but also lends authenticity, as employee-shared content is seen as three times more genuine than company posts.
- [How to grow your company page on LinkedIn](https://sarahclaysocial.com/how-to-grow-your-company-page-on-linkedin/) - Is your LinkedIn company page doing enough? With 46% of website traffic coming from LinkedIn, optimising your page is vital. Use strong visuals, relevant keywords, and encourage employees to share content. Post engaging updates regularly and track analytics to refine your strategy. Engaging followers and inviting connections can amplify reach and build trust.
- [How to add alt text to your images on LinkedIn](https://sarahclaysocial.com/how-to-add-alt-text-to-your-images-on-linkedin/) - Alt text on LinkedIn is important for both SEO and accessibility. It helps your content reach a wider audience by allowing LinkedIn’s algorithm to push your post further, while also making it accessible to visually impaired users who rely on screen readers. To write effective alt text, describe the image clearly and concisely, avoiding spammy keywords and unnecessary opinions. Just focus on what’s visible in the image, and include any text that appears in the image itself.
- [Why should executives be on LinkedIn in 2022?](https://sarahclaysocial.com/why-should-executives-be-on-linkedin-in-2022/) - Executives today are expected to engage on LinkedIn, showcasing their expertise and leadership. This open communication can boost employee engagement, retention, and profits. Prophet.com reports that socially engaged companies are seen as more competitive and attract top talent. With millions of decision-makers on LinkedIn, an active presence is crucial for growth. Want to leverage LinkedIn for your business? Contact me at sarah@wordpress-1145005-5584058.cloudwaysapps.com.
- [3 common mistakes executives make on LinkedIn](https://sarahclaysocial.com/3-common-mistakes-executives-make-on-linkedin/) - Running a business today requires executives, CEOs, and SME owners to have a voice, especially on platforms like LinkedIn. It’s not just about having a company presence—it’s about giving your business a human face. LinkedIn offers an incredible opportunity to position yourself as a leader, showcase your authority and expertise, and build valuable connections. Many business leaders make common mistakes on their profiles, such as poor positioning, not showcasing authority, or neglecting outreach. A polished LinkedIn profile tells your story and builds trust, while sharing your knowledge and reaching out to relevant audiences can increase your visibility and opportunities.
- [What is your LinkedIn SSI score and why is it important?](https://sarahclaysocial.com/what-is-your-linkedin-ssi-score-and-why-is-it-important/) - Measuring the effectiveness of your LinkedIn marketing and sales efforts is key, and the platform offers valuable metrics, including the Social Selling Index (SSI) score. This score helps you track your performance across four pillars: developing your brand, connecting with the right people, engaging with insights, and building relationships. By monitoring these areas, you can identify your strengths and areas for improvement, ultimately improving your effectiveness on LinkedIn. With a high SSI score, you’re likely creating more opportunities and building stronger connections.
- [How to write scroll-stopping posts on LinkedIn](https://sarahclaysocial.com/how-to-write-scroll-stopping-posts-on-linkedin/) - Struggling to get engagement on LinkedIn? Try starting with a catchy opening line, using simple, clear language, and writing for your audience. Encourage comments by asking open-ended questions, and use relevant keywords and hashtags to increase visibility. Don't forget to tag relevant people and add a call to action to guide your audience on what to do next!
- [Welcome Video with Sarah Clay](https://sarahclaysocial.com/welcome-video-with-sarah-clay/) - https://www.youtube.com/watch?v=0BcuEn3STPM Hello! Who am I, what do I do and how can I help you leverage LinkedIn to get more business? Watch my video to find out!
- [Six essential qualities your LinkedIn content needs](https://sarahclaysocial.com/6-essential-qualities-linkedin-content-needs/) - To stand out on the world's largest networking platform your LinkedIn content needs to grab attention. Here are six essential qualities your content needs.
- [What content is working on LinkedIn - right now?](https://sarahclaysocial.com/what-content-is-working-on-linkedin-right-now/) - Have you ever spent hours crafting the perfect LinkedIn post, only to see minimal engagement, while a quick, personal update from an event gets hundreds of reactions? It’s frustrating, but the key takeaway here is to stay flexible and adapt to the LinkedIn algorithm. Right now, shorter, personal posts without images seem to be gaining traction, but don’t abandon longer form content just yet. It’s all about testing different types of posts and measuring what works for you. Stay strategic, track your results, and continue offering value to your audience!
- [In which Sarah compares the algorithm to a washing machine](https://sarahclaysocial.com/in-which-sarah-compares-the-algorithm-to-a-washing-machine/) - If the word "algorithm" sets you off in a spin, don't worry. Here are 6 great tips to help you work with LinkedIn's algorithm instead of against it.
- [Sharing your LinkedIn profile at a networking meeting – why and how](https://sarahclaysocial.com/sharing-your-linkedin-profile-at-a-networking-meeting-why-and-how/) - Sharing your LinkedIn profile when meeting someone in person is a great way to continue building your relationship beyond the initial encounter. It ensures you stay connected, allowing both of you to follow up and learn more about each other. Whether you share your LinkedIn URL or QR code, it’s a simple way to make your connection more meaningful and prompt quick follow-up. A quick LinkedIn DM also makes it easier to reconnect, ensuring no relationships are lost in the shuffle of business cards!
- [How to write a LinkedIn Headline that will help you get more customers](https://sarahclaysocial.com/how-to-write-a-linkedin-headline-that-will-help-you-get-more-customers/) - Your LinkedIn headline is a powerful tool that serves as your elevator pitch, visible whenever you post or comment. It should clearly define who you help, what you do, and how you can make a difference, all while targeting your ideal customer. A strong headline grabs attention, sets you apart from competitors, and can spark meaningful connections by adding a personal touch that encourages further conversation.
- [How to create and maintain a brand on LinkedIn](https://sarahclaysocial.com/how-to-create-and-maintain-a-brand-on-linkedin/) - A brand is much more than just a logo or colors; it's the culture, communication, and personality that sets you apart. On LinkedIn, your personal brand is how you present yourself to potential employers, clients, or collaborators. To create a standout brand, be clear in your headline, showcase your face with a profile photo, video, and voice recording, and tell your story in the 'about' section. Engage with relevant content and people, join industry groups, and be consistent in both your content and presence. Remember, building your brand on LinkedIn takes time, but it helps you stand out and build trust.
- [Here are 13 reasons why you should have a company page](https://sarahclaysocial.com/13-reasons-to-have-a-linkedin-company-page/) - A LinkedIn company page is essential for building brand awareness, engaging with your audience, and showcasing your company’s products and key content. It helps establish professionalism with your logo, improves SEO, offers deeper insights through analytics, and provides a platform for employee advocacy and prospecting. Plus, it’s free to set up! Whether you’re a large company or a small business, a LinkedIn company page is a valuable tool for growing your presence and network.
- [How to write great content on LinkedIn](https://sarahclaysocial.com/how-to-write-great-content-on-linkedin/) - How often should you post on LinkedIn? What is great content? How do you create engaging content? Here's how to create great content to get you noticed.
- [How can LinkedIn profile video/aka cover story, improve your connections?](https://sarahclaysocial.com/how-to-use-linkedin-cover-story-to-strengthen-your-brand-message/) - LinkedIn have recently been rolling out another new feature: Cover Story.
- [Bell Icon on LinkedIn](https://sarahclaysocial.com/bell-icon-for-linkedin/) - Want to make sure you see my posts? Then ring my bell! In this video, all will be revealed!
- [How to construct a LinkedIn post](https://sarahclaysocial.com/how-to-construct-a-linkedin-post/) - Creating good quality content on LinkedIn is essential to attract the right people. In this video I help you create posts that your future clients will want to read.
- [How to track your LinkedIn metrics.](https://sarahclaysocial.com/how-to-track-your-linkedin-metrics/) - https://www.youtube.com/watch?v=qo8y_V7U_bw&list=PLD6ud5gL-qxPdS6hryWH2RmDJhaTF1Tha&index=9&t=66s What measurements can you track in LinkedIn to help you grow? What do the LinkedIn metrics mean and how can you better use them to track your LinkedIn Progress? Watch my Video to find out more…
- [How to add Alt text on LinkedIn](https://sarahclaysocial.com/how-to-add-alt-text-on-linkedin/) - How to increase the reach of your posts on LinkedIn, AND create more accessible content by using alt text.
- [Should you use emojis on LinkedIn](https://sarahclaysocial.com/should-you-use-emojis-on-linkedin/) - Should you use emoji's on LinkedIn - which is supposed to be a 'business platform'? In this video I explain why using emojis can help you get more likes on your posts.
- [How to create LinkedIn polls to increase your engagement](https://sarahclaysocial.com/how-to-create-linkedin-polls-to-increase-your-engagement/) - LinkedIn polls are getting great engagement and you too can increase the reach and engagement of your LinkedIn polls – if you do them the right way.
- [How to increase the SEO of your LinkedIn profile](https://sarahclaysocial.com/how-to-increase-the-seo-of-your-linkedin-profile/) - Did you know you can increase the visibility of your LinkedIn profile by using SEO tactics? Here's what you need to know about LinkedIn and SEO.
- [How to position yourself as an expert on LinkedIn – even if you’re new to the platform](https://sarahclaysocial.com/how-to-position-yourself-as-an-expert-on-linkedin-even-if-youre-new-to-the-platform/) - Starting out on LinkedIn can be a daunting task. You know your clients are on LinkedIn and you also know you have a great service to offer. However, you’re struggling to work out how you’re going to get your voice heard above all of your competitors. Working with entrepreneurs and small business owners who don’t
- [How to increase your influence on LinkedIn by commenting on other people’s posts](https://sarahclaysocial.com/how-to-increase-your-influence-on-linkedin-by-commenting-on-other-peoples-posts/) - You may find it hard to believe but commenting on other people’s posts on LinkedIn can be a more effective way of increasing your influence than posting! When you comment on someone’s post on LinkedIn, you’re doing more than just communicating with that one person. Contributing to the comments of someone else’s post means that
- [LinkedIn roll out Dark Mode](https://sarahclaysocial.com/linkedin-roll-out-dark-mode/) - As part of a roll out of a host of new features, LinkedIn are introducing it’s users to ‘dark mode’. Many other websites and apps already have this feature with the claim that dark mode is easier on the eyes. You may wonder what the fuss is about but there are many internet users who
- [Should I ‘follow’ or ‘connect’ on LinkedIn?](https://sarahclaysocial.com/should-i-follow-or-connect-on-linkedin/) - LinkedIn is about building relationships, more so than ever before. I often get asked whether we should send requests to connect or follow someone on LinkedIn. Or whether we should be inviting people to follow or connect with us.
- [How to send personalised connection requests on LinkedIn mobile and desktop](https://sarahclaysocial.com/how-to-send-personalised-connection-requests-on-linkedin-mobile-and-desktop/) - There are many ways you can do this but the most straightforward and direct way is to send personalised connection requests to people that you want to get to know better.
- [Should you pay for LinkedIn Premium?](https://sarahclaysocial.com/should-i-pay-for-linkedin-premium/) - Wondered if you should pay for LinkedIn Premium? Here are some reasons why it might be worth paying for this feature to grow your network and visibility.
- [LinkedIn Creator Mode: Is It Right For You?](https://sarahclaysocial.com/linkedin-brings-out-a-new-feature-creator-mode/) - Find posting on LinkedIn a bit daunting and can't come up with ideas on a regular basis? With LinkedIn's 'Creator Mode', creating content is a breeze.
- [5 Steps To Create An Attention-Grabbing LinkedIn Headline](https://sarahclaysocial.com/5-steps-to-create-linkedin-headline/) - Grab attention with a well-crafted LinkedIn headline. Not sure where to start? Check out these 5 steps to create a headline to get you noticed.
- [How to ask for LinkedIn recommendations and why you should](https://sarahclaysocial.com/how-to-ask-for-recommendations-on-linkedin/) - Find out why giving and receiving recommendations on LinkedIn is really important and how it can boost your credibility, visibility and overall reach.
- [Would you get married on a first date?](https://sarahclaysocial.com/would-you-get-married-on-a-first-date/) - Sending connection requests but not getting any response? Here's why building relationships slowly on LinkedIn will be more beneficial for you in the long run.
- [The What, Why and How of LinkedIn Stories](https://sarahclaysocial.com/the-what-why-and-how-of-linkedin-stories/) - LinkedIn stories are a great way to show authenticity in a way you can't in your feed. Find out how this feature can help you attract more relevant connections.
- [How to increase the reach of your posts on LinkedIn – in 2 easy steps](https://sarahclaysocial.com/how-to-increase-the-reach-of-your-posts-on-linkedin-in-2-easy-steps/) - Struggling to increase your reach and visibility on LinkedIn? Find out how you can grow your network and leverage your potential on LinkedIn in two easy steps.
- [5 LinkedIn Content Ideas To Stop You Stressing](https://sarahclaysocial.com/5-linkedin-content-ideas-to-stop-you-stressing/) - Creating content on LinkedIn is not as easy as it sounds. Here are 5 content ideas that will help you get your creative juices flowing again.
- [A Complete Guide On LinkedIn Hashtags To Boost Engagement](https://sarahclaysocial.com/complete-guide-linkedin-hashtags/) - LinkedIn hashtags are a powerful way to increase your reach and visibility. Not sure how to use them or which ones to use? Check out this complete guide.
- [Is your LinkedIn URL the best it could be?](https://sarahclaysocial.com/linkedin-url/) - Sometimes it’s the little things that can make big changes. Just a small change to your LinkedIn URL can place you in a very different light. In my video I explain why, and how, you should customise your URL on LinkedIn.
- [10 most common LinkedIn profile mistakes](https://sarahclaysocial.com/10-common-mistakes-people-make-in-their-linkedin-profile/) - Are you getting business from your LinkedIn profile? Here are the top 10 most common LinkedIn profile mistakes to avoid so you can attract more business.
- [LinkedIn size guide for images and video](https://sarahclaysocial.com/linkedin-size-guide-for-images-and-video/) - Not sure what size your images and video should be on LinkedIn. Here's your handy LinkedIn media size guide to optimise engagement on your profile and posts.
- [10 LinkedIn Profile Picture Tips To Get You Noticed](https://sarahclaysocial.com/10-linkedin-profile-picture-tips/) - LinkedIn profiles with pictures get 21 times more views. Here are 10 LinkedIn profile picture tips to help you get noticed and gain more visibility.
- [Get the most out of LinkedIn’s direct messaging](https://sarahclaysocial.com/get-the-most-out-of-linkedins-direct-messaging/) - Do you have unread direct messages and how do you find them? Did you know you can schedule a call directly from the DM feature? Here's how to make the most out of LinkedIn's direct messaging.
- [How To Use LinkedIn Teammates](https://sarahclaysocial.com/how-to-use-the-teammates-feature-on-linkedin/) - The 'Teammates' feature on LinkedIn is a great tool to help colleagues and teams stay in touch. It helps increase your reach too. Find out how.
- [LinkedIn roll out pronoun feature for pride month.](https://sarahclaysocial.com/linkedin-roll-out-pronoun-feature-for-pride-month/) - Want to know more about LinkedIn's pronoun feature? Find out about how to use this feature effectively on your profile.
- [Sex, trust and mind reading – my highlights of MarketEd Live 2019](https://sarahclaysocial.com/sex-trust-and-mind-reading-my-highlights-of-marketed-live-2019/) - Couldn't make it to the MarketEd Live 2019 conference? Don't worry. Here are the highlights of this great event.
- [How to optimise your profile for more exposure on other people's posts.](https://sarahclaysocial.com/how-to-optimise-your-linkedin-profile-to-get-more-exposure-on-other-peoples-posts/) - Allowing others to tag and mention you in their posts can increase your reach and visibility. Here's what you need to know about maximising this important feature.
- [Is your LinkedIn feed full of ‘rubbish’?](https://sarahclaysocial.com/is-your-linkedin-feed-full-of-rubbish/) - If your LinkedIn content is full of rubbish, no one will read it. Here's how to change your content to increase your post engagement and why it's important.
- [3 common mistakes people make on LinkedIn](https://sarahclaysocial.com/3-common-mistakes-people-make-on-linkedin/) - When used correctly, LinkedIn can help you find your ideal customer but you might not be using the platform correctly. Here are 3 common LinkedIn mistakes.
- [The fast way to get your first 500 connections on LinkedIn](https://sarahclaysocial.com/500-connections/) - New to LinkedIn and don't have many connections? Here's how to reach the first important milestone of gaining 500 connections.
- [Don’t just ‘talk, talk, talk’ you need to listen too](https://sarahclaysocial.com/keep-audience-engaged/) - Listening to people on social media is just as important as talking to keep your audience engaged. Here's why listening will help you grow your brand.
- [R is for Replies](https://sarahclaysocial.com/r-is-for-replies/) - Do you sometimes forget to reply to comments on your LinkedIn posts? Find out why replying to comments is critical to building genuine relationships.
- [How to write scroll stopping Instagram captions](https://sarahclaysocial.com/how-to-write-scroll-stopping-instagram-captions/) - A great Instagram caption could be the difference between someone scrolling by your post or clicking through to your website. Find out more.
- [Why you shouldn’t be on LinkedIn](https://sarahclaysocial.com/why-you-shouldnt-be-on-linked-in/) - LinkedIn isn't for everyone and it's not going to benefit every business. Here's a checklist of what to keep in mind if you're thinking about having a LinkedIn profile.
- [Why a social media strategy will get you more followers](https://sarahclaysocial.com/why-a-social-media-strategy-will-get-you-more-followers/) - Implementing a solid social media strategy can help you get more followers, leaving you less overwhelmed and more time to create great content. Here's why.
- [How to grow your network on LinkedIn](https://sarahclaysocial.com/how-to-grow-your-network-on-linkedin/) - Growing your LinkedIn network can seem like an impossible task, but it doesn't have to be. Here are some tips on how to grow your network quickly.
- [Why buy a really expensive outift and leave it hanging in the wardrobe?](https://sarahclaysocial.com/why-buy-a-really-expensive-outift-and-never-wear-it/) - If you've gone to the trouble of creating a great LinkedIn profile then it's important that people get to see it. Here's why you don't want your profile gathering dust.
- [How to create an event on LinkedIn](https://sarahclaysocial.com/linkedin-events/) - Did you know you could create and publicise your event via LinkedIn? Here's how and why this feature could be great for promoting your business.
- [Is it worth posting on LinkedIn at the weekends and during the holidays?](https://sarahclaysocial.com/is-it-worth-posting-on-linkedin-at-the-weekends-and-during-the-holidays/) - Ever wondered if you should post on LinkedIn at the weekend or over the holidays? Find out if posting outside of regular hours can grow your business.
- [Increase your chances of landing contracts with the perfect profile photo](https://sarahclaysocial.com/profile-photo/) - Land more contracts with the help of that perfect LinkedIn profile photo that shows your personality but looks professional too. Your photo could make all the difference.
- ['Product Pages': Increase engagement on your LinkedIn company page](https://sarahclaysocial.com/linkedin-roll-out-product-pages-for-companies-to-help-increase-engagement-on-linkedin-company-pages/) - If you've got a business, you'll want to know how 'product pages' can help you increase the engagement of your company LinkedIn page.
- [Missing some comments on your LinkedIn posts?](https://sarahclaysocial.com/are-you-missing-comments-on-your-linkedin-posts/) - Are you missing some comments on your LinkedIn posts? Find out how you can avoid this to grow your network, visibility and profile reach.
- [How to increase the reach of your posts on LinkedIn](https://sarahclaysocial.com/how-to-increase-the-reach-of-your-posts-on-linkedin/) - Increasing the reach of your LinkedIn profile is crucial to growing your network. Here's the low-down on how to attract more relevant connections.
- [How to be an All-Star on LinkedIn](https://sarahclaysocial.com/how-to-be-an-all-star-on-linkedin/) - Do you want to be an All-Star on LinkedIn? Here are 9 tips on how to get your LinkedIn profile to All-Star status to increase your visibility and reach.
- [Is your content being seen by the right people?](https://sarahclaysocial.com/is-your-content-being-seen-by-the-right-people/) - Fed up with making videos, writing articles and no one sees them? Watch my video to see how I can help you work out who your target audience is.
- [89% of businesses say that testimonials are the best form of content marketing](https://sarahclaysocial.com/89-of-businesses-say-that-testimonials-are-the-best-form-of-content-marketing/) - Testimonials provide powerful social proof, but have you ever asked for a video testimonial? Find out more about how this could work for your business.
- [How to use social media to attract more customers to your pub](https://sarahclaysocial.com/how-to-get-more-people-in-your-pub-using-social-media/) - Own a pub and want more engagement on social media? It's easier than you might think and you don't need fancy equipment. This video shows you how.
- [Why use LinkedIn video?](https://sarahclaysocial.com/learning-to-love-linkedin-video/) - Wonder if posting videos on LinkedIn would increase your visibility? Find out why using videos on your profile can improve your content engagement.
- [May King asks about 'Learn to Love LinkedIn'](https://sarahclaysocial.com/may-king-asks-about-learn-to-love-linkedin/) - In the run-up to my 'Learn to love LinkedIn' course, May King Tsang asks me all about what that means and how I can help you become a LinkedIn expert.
- [I asked three friends of mine why they weren't on LinkedIn](https://sarahclaysocial.com/i-asked-three-friends-on-mine-why-they-werent-on-linkedin/) - Are you on LinkedIn? I asked three friends working in different sectors why they weren't on the biggest professional platform. Their answers might surprise you.
- [How to make yourself look fantastic on video](https://sarahclaysocial.com/how-to-make-yourself-look-fantastic-on-video/) - Want to look great on your video calls when you're giving presentations or speaking with clients? Here are quick and easy tips so you can look your best.
- [Make the most of 'mentions' on LinkedIn](https://sarahclaysocial.com/make-the-most-of-mentions-on-linkedin/) - Tagging and mentioning people is a great way to increase your profile's visibility. Find out what it is and how you can make the most out of this feature.
- [What is LinkingOut Club?](https://sarahclaysocial.com/what-is-linkingout-club/) - Network and get business and social media insights from a high-calibre speaker during this hour-long Zoom session on the last Friday of each month.
- [How does LinkedIn measure you?](https://sarahclaysocial.com/how-does-linkedin-measure-you/) - Do you know what your SSI score is and why it's important for reach and visibility? This video explains what it is and what all the numbers mean.
- [How can a few words help you get noticed on LinkedIn?](https://sarahclaysocial.com/keywords/) - Did you know that changing a few words can increase your visibility? Watch this video to find out how a few words can help you stand out on LinkedIn.

## Pages

- [HomePage](https://sarahclaysocial.com/) - Empowering CEOs and teams with LinkedIn strategy & personal branding. From training to company page management, elevate your presence with Sarah Clay.
- [Employee Advocacy on LinkedIn - Book by Sarah Clay](https://sarahclaysocial.com/employee-advocacy-on-linkedin-book-by-sarah-clay/) - Welcome, and thank you for being here — I’m so pleased you clicked through! If you’re looking to increase your company’s visibility, attract more leads, or establish your position as a leader in your industry, you’re in the right place. The good news? There are just two key steps you need to take (yes, only
- [The Trust Advantage ™](https://sarahclaysocial.com/the-trust-advantage/) - The Trust Advantage™How to turn your team into your most powerful marketing channel on LinkedInJoin this free webinar Your competitors are showing up on LinkedIn every day. Is your team? If not – there’s a gap. It’s costing you visibility, credibility, and opportunities. Because in 2026, people don’t buy from company pages. They buy from people.
- [Meet the team](https://sarahclaysocial.com/meet-the-team/) - The real humans behind the scroll-stopping content. Smart, creative, and totally LinkedIn-obsessed. Instagram Linkedin-in Sarah Clay Founder & LinkedIn Strategist Contact Sarah The face and force behind it all. Sarah is a globally recognised LinkedIn expert, speaker, and coach helping leaders and teams build trust, visibility, and community through authentic content. Germaine Thurgood Commercial Photographer
- [PERSONAL BRANDING FOR CEOs](https://sarahclaysocial.com/personal-branding-for-ceos/) - LinkedIn coaching for CEOs Instagram Linkedin-in Build Trust, Grow Influence, Lead with Impact CEO Personal Brand Coaching Does your company have a ‘face’? People resonate closely with CEOs who share their stories: who have the same stories as them, who have had the same problems, and the same successes. Could you be that face?Sarah has
- [6 Weeks to LinkedIn Success](https://sarahclaysocial.com/6-weeks-to-linkedin-success/) - Introducing 6 Weeks to LinkedIn Success with Sarah Clay! Please join Sarah Clay and 9 other savvy and forward thinking entrepreneurs on a 6 week journey taking you to success on LinkedIn! JUST CLICK HERE TO JOIN NOW! Are you a business owner or an entrepreneur? Do any of these sound familiar? You know you
- [Contact](https://sarahclaysocial.com/contact/) - Contact Instagram Linkedin-in Youtube Send a message First Name Last Name Email Address HOW CAN I HELP YOU? Send Message I’m only a phone call or email away. Whether you find LinkedIn intimidating, are struggling with what to say or aren’t getting the desired results from your current posts, you’ve come to the right person.
- [Secure Download](https://sarahclaysocial.com/secure-download/) - Download now! Employee Advocacy on LinkedInHow to use LinkedIn to build a thriving company culture, empower your team and grow your business.
- [VIDEOGRAPHY AND PHOTOGRAPHY](https://sarahclaysocial.com/videography-and-photography/) - VIDEOGRAPHY AND PHOTOGRAPHY Visual Storytelling That Builds Trust and Elevates Your Brand Instagram Linkedin-in Create Trust, Show the Real You, and Tell Stories That Convert Professional Photography & Videography for LinkedIn Our videography and photography departments can be used alongside our training or as part of our content strategy and page management.Your profile photo is
- [LINKEDIN AND EMPLOYEE ADVOCACY TRAINING AND CONSULTANCY](https://sarahclaysocial.com/linkedin-and-employee-advocacy-training-and-consultancy/) - LINKEDIN AND EMPLOYEE ADVOCACY TRAINING AND CONSULTANCY Is your company page not working hard enough? Instagram Linkedin-in Employee Advocacy on LinkedIn Turn Your Team into Trusted Brand Ambassadors Is your company page not working hard enough? Sorry to say, but the LinkedIn algorithm does that deliberately. Even if your content is incredible (we can help
- [LINKEDIN COMPANY PAGE MANAGEMENT](https://sarahclaysocial.com/linkedin-company-page-management/) - LINKEDIN COMPANY PAGE MANAGEMENT Transform Your LinkedIn Presence into a Lead-Generating Powerhouse Instagram Linkedin-in LinkedIn Company Page Management Turn Your Page Into a Lead Magnet That Works If your company page looks like a mini version of your website, you’re not making the most of what LinkedIn is giving you.We’re an award-winning social media agency,
- [Thank You | Newsletter Submission](https://sarahclaysocial.com/newsletter-thank-you/) - Thank You You have successfully joined our subscriber list Back To Home
- [About](https://sarahclaysocial.com/about/) - LinkedIn Coach Instagram Linkedin-in Hey hey, I’m Sarah Clay I’m a LinkedIn coach and trainer based in London I love LinkedIn.Why? Because I have attracted many clients from leveraging it correctly – and now you can too.Through my comprehensive training programmes and coaching, I share my knowledge to help people like you find more clients
- [Thank You](https://sarahclaysocial.com/thank-you/) - Thank You Thank you for contacting me! I’ll get in touch with you shortly. Back To Home
- [Videos](https://sarahclaysocial.com/linkedin-videos/) - VIDEOS Instagram Linkedin-in Welcome Video with Sarah Clay Hello! Who am I, what do I do and how can I help you leverage LinkedIn to get more business? Watch my video to find out! Watch More Bell Icon on LinkedIn Want to make sure you see my posts? Then ring my bell! In this video,
- [LinkedIn for your company](https://sarahclaysocial.com/linkedin-for-your-company/) - LinkedIn For Your Company Instagram Linkedin-in increase your company’s reach Company pages training With over 58 million company pages on LinkedIn, yours needs to stand out head and shoulders above the rest. This training is for admins of company pages, whether it’s the marketing department or the CEO. This is a thorough training on zoom
- [Keynote Speaker](https://sarahclaysocial.com/keynote-speaker/) - Linkedin Keynote Speaker Instagram Linkedin-in proven results Why hire Sarah as a LinkedIn keynote speaker? Since 2019, Sarah has been delivering presentations to jam-packed rooms all over the UK to help businesses and charities to maximise LinkedIn’s amazing potential to attract new business and allow individuals to be seen as thought leaders. Her presentation style is
- [LinkedIn Marketing and content creation](https://sarahclaysocial.com/linkedin-marketing-and-content-creation/) - LinkedIn Marketing and content creation Instagram Linkedin-in INCREASE YOUR VISIBILITY ONLINE LinkedIn Marketing and content creation Don’t have the time or resources to run your own company page? With our expert team of content creators and videographers, we can take the stress out of your hands.We can create content, images and videos to help your
- [Blog](https://sarahclaysocial.com/blog/) - Blog Instagram Linkedin-in Want some LinkedIn tips and tricks for your business? Find a blog and read away! Something you want to know about which isn’t here? Then just get in touch and I’ll try to help! Why, on LinkedIn, less is more Why does less effort on LinkedIn get more results? Discover how employee
- [Linkedin Profile PDF](https://sarahclaysocial.com/linkedin-profile_pdf/) - CREATE A LINKEDIN PROFILE THAT GETS YOU MORE LEADS Instagram Linkedin-in I can help you optimize your LinkedIn profile If you’re struggling to find leads on LinkedIn, have you thought that it could be because of what people see when they reach your profile? More and more people are going to LinkedIn to check people
- [Privacy Policy](https://sarahclaysocial.com/privacy-policy/) - Sarah Clay Social’s Privacy Policy The Simple Version:To be compliant with GDPR laws this page outline how we use data we collect. Please feel free to read it in full, but here’s the short version for you:On this site we collect First Names, Last Names and Email Addresses for marketing purposes.On this website, there are

## LinkingOuts

- [Shine the Spotlight - November 2021](https://sarahclaysocial.com/linkingout/shine-the-spotlight-november-2021/) - Join May King Tsang, Sarah Clay, Ray Hunwicks, and Melanie Cotton in their conversation about creating Instagram Reels for their businesses.
- [Reel-y taking off using Instagram reels for your business - Video with Ray Hunwicks November 2021](https://sarahclaysocial.com/linkingout/reel-y-taking-off-using-instagram-reels-for-your-business-video-with-ray-hunwicks-november-2021/) - Watch November's LinkingOut Club's video with Ray Hunwicks
- [How to create FOMO on social media for your business](https://sarahclaysocial.com/linkingout/how-to-create-fomo-on-social-media-for-your-business/) - Wouldn’t it be great if people were queuing up to work with you because they’d heard so much about you, they want to get that experience too? May King Tsang is the world’s only FOMO creator - bridging the gap between social media and PR. She shared her 5-step process for how you can make
- [How to create FOMO on social media for your business - Video with May King Tsang October 2021](https://sarahclaysocial.com/linkingout/how-to-create-fomo-on-social-media-for-your-business-video-with-may-king-tsang-october-2021/) - Watch October's LinkingOut Club's video with May King Tsang
- [Shine the Spotlight - September 2021](https://sarahclaysocial.com/linkingout/shine-the-spotlight-september-2021/) - Join May King Tsang, Regina Brancato-Dunderdale, Mary-Lynne Stadler and Michael Cushkien in their conversation about creating JOY in their businesses.
- [Empowering you to be a leader in customer experience - Video with Victoria Taylor, July 2021](https://sarahclaysocial.com/linkingout/empowering-you-to-be-a-leader-in-customer-experience-video-with-victoria-taylor-july-2021/) - Watch July's LinkingOut Club's video with Victoria Taylor
- [Creating JOY in your business - Video with Debbie Dooodah, September 2021](https://sarahclaysocial.com/linkingout/creating-joy-in-your-business-video-with-debbie-dooodah-september-2021/) - Watch September's LinkingOut Club's video with Debbie Dooodah
- [4 ways to build a more joyful business](https://sarahclaysocial.com/linkingout/4-ways-to-build-a-more-joyful-business/) - “What is the point of living if we’re not having joy?” That’s the question Debbie Clarke, aka Debbiedooodah posed at September’s LinkingOut Club. If you want your business to be about more than just paying the bills every month, then this article is for you. Debbie is a business coach, helping people build joyful businesses.
- [Personal Branding for Professionals - Video of Christine Gritmon, April 2021](https://sarahclaysocial.com/linkingout/april-2021-video-of-christine-gritmon-personal-branding-for-professionals/) - Christine Gritmon talks about personal branding and why everyone should develop their personal brand - VIDEO April 2021.
- [Shine the Spotlight - July 2021](https://sarahclaysocial.com/linkingout/shine-the-spotlight-july-2021/) - Join May King Tsang, Mike Cole and Sarah Clay talking about customer experience.
- [How to use moments to create brilliant customer experiences](https://sarahclaysocial.com/linkingout/how-to-use-moments-to-create-brilliant-customer-experiences/) - What makes you and your business stand out? You deliver great results and your customers love you. But what about the people who are not part of your world yet? The ones who haven’t even joined your email list, or your free community group? You might think customer service begins once someone has started a
- [Creating must-have offers that are easy to sell!](https://sarahclaysocial.com/linkingout/creating-must-have-offers-that-are-easy-to-sell/) - What makes an offer your clients can’t wait to buy? You might be having lots of conversations on LinkedIn but no-one’s coming along and asking to work with you. What’s going on? Our speaker at June’s LinkingOut Club was Janine Coombes, who helps service-based small business owners put together offers that are easy to sell.
- [Shine the Spotlight - June 2021](https://sarahclaysocial.com/linkingout/shine-the-spotlight-june-2021/) - Join May King Tsang, Claire Knight, Lucy Griffin-Stiff and Bianca Sainty in their conversation about creating offers that sell.
- [Create offers that people will buy - Video with Janine Coombes, June 2021](https://sarahclaysocial.com/linkingout/create-offers-that-people-will-buy-video-with-janine-coombes-june-2021/) - Have you ever created an online offer that just-well-bombed? Janine Coombes talks about creating offers that people will buy.
- [4 Reasons Why You Might Be Avoiding Email Marketing](https://sarahclaysocial.com/linkingout/4-reasons-why-you-might-be-avoiding-email-marketing-3/) - And How to Overcome Them So You Can Build Relationships And Sell More Every Day How do you feel about email marketing? If you’re anything like attendees at May’s LinkingOut Club you might be feeling awkward. Maybe you don’t use email marketing, or you’re worried it might be spammy, or you’re not sure what to
- [How do you feel about email marketing? – Video of Rob & Kennedy, May 2021](https://sarahclaysocial.com/linkingout/how-do-you-feel-about-email-marketing-video-of-rob-kennedy-may-2021-2/) - Rob and Kennedy, a hypnotist and a psychological mind reader, and hosts of The Email Marketing Show. Their membership in The League helps people fall in love with email marketing and make regular sales. They also email their list EVERY DAY!
- [Shine the Spotlight – May 2021](https://sarahclaysocial.com/linkingout/shine-the-spotlight-may-2021-2/) - Join May King Tsang, Frances Nwanodi, Rachel Extance, and Mahmood Reza in their conversation about email marketing.
- [Facing the Fear and Adapting Your Marketing: Paul Ince, October 2020](https://sarahclaysocial.com/linkingout/facing-the-fear/) - Check out Paul Ince's talk on "Facing the Fear and Adapting Your Marketing: Becoming more agile in the era of Covid-19".
- [May King's Spotlight  - October 2020](https://sarahclaysocial.com/linkingout/spotlight-oct-2020/) - Here we have May King Tsang interviewing Nicola J Webster, Louise Lewis and Rebecca Ward about how they help their customers in a crisis.
- [Feel the fear and do it anyway!](https://sarahclaysocial.com/linkingout/fear/) - Marketing expert, speaker and host Paul Ince gives us 5 tips in his talk "Facing the Fear and Adapting your Marketing".
- [LinkingOut Club - What it is and How it Went](https://sarahclaysocial.com/linkingout/loc-how-it-went/) - Overview of the LinkingOut Club launch and tips from Paul Ince in his talk "facing the fear and adapting your marketing".
- [How To Maximise The Impact Of Your Marketing In 2021](https://sarahclaysocial.com/linkingout/max-marketing/) - In this video, digital marketing expert Amanda Webb talks about how to maximise the impact of your marketing in 2021.
- [Maximising Your Marketing In 2021](https://sarahclaysocial.com/linkingout/max-marketing-blog/) - Digital marketing expert Amanda Webb gives us plenty of marketing gold dust to implement in her talk "How To Maximise Your Marketing in 2021."
- [May King's Spotlight  - November 2020](https://sarahclaysocial.com/linkingout/spotlight-nov-2020/) - May King Tsang interviews Ray Hunwicks, Tracy Jayne Hooper and Michelle Eshkeri about how they help their customers in a crisis.
- [5 Top Tips For Building Your Email List](https://sarahclaysocial.com/linkingout/build-your-email-list/) - Want to build an email list but don't know how to get started? Check out Teresa Heath-Wareing's 5 top tips for building your email list.
- [How to build an email list: Teresa Heath-Wareing, January 2021](https://sarahclaysocial.com/linkingout/email-list/) - International keynote speaker and podcaster Teresa Heath-Wareing talks about the importance of building your email list.
- [May King's Spotlight - January 2021](https://sarahclaysocial.com/linkingout/spotlight-jan-2021/) - Sarah Clay, Jemima Willcox, May King Tsang and Tina Hopkins weigh in on Teresa Heath-Wareing’s amazing and insightful talk on list building.
- [Level up your impact, authority and profits with live video - Ian Anderson Gray](https://sarahclaysocial.com/linkingout/live-video/) - Get top tips from live video expert Ian Anderson Gray on how to gain confidence to create live video on Facebook, LinkedIn, YouTube and Twitter.
- [Crash through the barriers of camera confidence: Ian Anderson Gray, February 2021](https://sarahclaysocial.com/linkingout/camera-confidence/) - International keynote speaker Ian Anderson Gray talks about how to level up your impact and authority using confident live video.
- [May King’s Spotlight, February 2021](https://sarahclaysocial.com/linkingout/spotlight-feb-2021/) - May King Tsang, Susanne Knabe-Nicol, Emma York and Marianne Avery weigh in on how to be more confident on live video.
- [Twitter Spaces: An Interview with Madalyn Sklar, March 2021 (Video)](https://sarahclaysocial.com/linkingout/march-2021-video-of-madalyn-sklar-twitter-spaces/) - In this interview with Twitter marketing expert Madalyn Sklar, she tells us everything we need to know about Twitter Spaces.
- [Twitter Spaces: Madalyn Sklar, March 2021](https://sarahclaysocial.com/linkingout/march-2021-madalyn-sklar-twitter-spaces/) - Read the highlights of the interview with Twitter marketing expert Madalyn Sklar where she talks about Twitter Spaces - a new audio platform.
- [Shine the Spotlight  - March 2021](https://sarahclaysocial.com/linkingout/shine-the-spotlight-march-2021/) - Check out what May King Tsang, Jennifer Gilmour, Judith Rafferty and Lisa Schwartz have to say about Twitter Spaces.
- [Shine the Spotlight - April 2021](https://sarahclaysocial.com/linkingout/shine-the-spotlight-april-2021/) - Join May King Tsang, Lucy McVey, Cate Gregory and Samantha Harman in their conversation about personal branding and online presence.
- [Personal Branding for Professionals - Christine Gritmon, April 2021](https://sarahclaysocial.com/linkingout/april-2021-christine-gritmon-personal-branding-for-professionals-why-do-you-need-a-personal-brand/) - Christine Gritmon talks about personal branding and why everyone should develop their personal brand.
- [What is the greatest skill a marketer needs to have right now? Mark Schaefer - May 2021 EXTRA](https://sarahclaysocial.com/linkingout/linking-out-extra-mark-schaefer-may-13th/) - Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author. Find out what he thinks is the greatest skill a marketer needs to have.

## Site Builder

- [GTM - Body](https://sarahclaysocial.com/astra-advanced-hook/gtm-body/)
- [GTM - Head](https://sarahclaysocial.com/astra-advanced-hook/gtm-head/)
- [Search Console](https://sarahclaysocial.com/astra-advanced-hook/search-console/)

## Categories

- [Uncategorized](https://sarahclaysocial.com/category/uncategorized/)
- [Past](https://sarahclaysocial.com/category/past/)
- [Blog](https://sarahclaysocial.com/category/blog-posts/)
- [Videos](https://sarahclaysocial.com/category/teaching-videos/)
- [LinkingOut Club Posts](https://sarahclaysocial.com/category/loc/)

## Tags

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