The Trust Advantage™

How to turn your team into your most powerful marketing channel on LinkedIn

Your competitors are showing up on LinkedIn every day. Is your team? If not – there’s a gap. It’s costing you visibility, credibility, and opportunities. Because in 2026, people don’t buy from company pages. They buy from people. In this 45-minute session, you’ll learn how to turn LinkedIn into a genuine growth channel for your business—without scripts, pressure, or awkward posting.
 

This is for you if

  • You know your company should be more visible on LinkedIn… but it isn’t working

  • Your team has LinkedIn profiles, but they’re not active or confident using them

  • You’re relying on a company page that isn’t driving reach, engagement, or leads

  • You want a smarter, more human approach to marketing that actually builds trust

You will learn

  • How trust actually works on LinkedIn in 2026—and why it’s now the deciding factor
  • The latest stats about how AI’s are using LinkedIn content and how you can maximise this opportunity
  • Why your current approach isn’t delivering the visibility you expected
  • The 5 things your company must get right to be seen, trusted, and contacted
  • How to get your team involved in a way that feels natural (not forced or cringey)
  • What “good” looks like now—and how to apply it immediately

Why this matters

  • When your people show up on LinkedIn, everything changes.
  • You’re no longer relying on one voice.
  • You become visible across multiple networks.
  • You build familiarity, credibility, and trust at scale.
  • In fact, content shared by employees can achieve significantly more reach than content shared by a company page alone.
  • If your team isn’t visible, you’re handing that advantage to your competitors.
Employee advocacy is not about what you want to achieve, but what is achievable.

Meet your host

Sarah Clay is a LinkedIn trainer and employee advocacy specialist who works with companies to turn their people into a powerful, visible presence online.

She has trained leadership teams and employees across a wide range of industries, helping them build credibility, confidence, and consistency on LinkedIn—without turning them into salespeople.

Her approach is simple: Make LinkedIn feel human, practical, and worth doing.

 

 

 What’s included

  • Live 45-minute session
  • Live Q&A
  • Recording available after the session
  • Downloadable PDF to support your next steps
  • Optional follow-up call for those who want to go further

Save your place

Choose a time that works for you and reserve your spot.
 

Tuesday April 28th

11:30am BST / 6:30am EDT / 12:30pm CEST

Or you can register for a future session, which will be hosted on the last Tuesday of the month:

Tuesday May 26th 11:30am BST / 6:30am EDT / 12:30pm CEST

Duration: 45 minutes followed by live Q and A.

JUST CLICK HERE TO REGISTER NOW

Ditch the dull keynote speeches in favour of fun-filled, laughter-inducing groups and seminars that get the audience involved from the get-go.

I’m bubbly and vivacious by nature, which you’ll find out in my presentations. 

I strive to appeal to those across sectors and disciplines, whether it be to those in more traditional professional roles, such as senior executive management, or those who are solopreneurs, freelancers or working in creative industries.

I ended up leaving my day job behind and achieved a diploma in Social Media Marketing. I set up Sarah Clay Social to help businesses promote themselves on social media. While using various platforms to promote my business, one stood out – LinkedIn. I seemed to attract new clients without really trying. All without a cheesy sales pitch and just by being myself. 

I was astonished by the success I had with LinkedIn and couldn’t get over how handy my childhood techniques had been. I realised that all the tools I’d learnt as a child were immensely useful! Soon after, I realised that other business owners weren’t using LinkedIn to its fullest potential. 

That’s why I’ve made it my mission to help business owners, just like you, harness the power of LinkedIn and be more successful in business.

Are you ready to leverage LinkedIn’s potential?