The Trust Advantage™

How Companies Win on LinkedIn Today

  • If your competitors are showing up more often than you are on LinkedIn, this webinar is for you
  • LinkedIn has shifted today, trust - not tactics - is what drives reach, authority, and real commercial impact
  • A free monthly webinar with Sarah Clay, LinkedIn and Employee Advocacy Specialist
  • In this 45-minute live session, you'll learn how to use trust strategically to grow your company's visibility, credibility and influence on LinkedIn.

Who is this webinar for?

Marketing Directors, CEOs and senior leaders who want to

  • Increase brand visibility without inflating the marketing budget
  • Position their C Suite as authoritative, credible industry voices
  • Strengthen recruitment, retention and pipeline through visibility
  • Build a LinkedIn strategy that is aligned to organisational goals.
SIGN UP HERE

What you will learn

Untitled design (17)

How trust on LinkedIn works in 2026

The shift in behaviour that transforms engagement and how companies gain up to 561 percent more reach when employees share content authentically.

What prevents teams from showing up online

The mindset and confidence barriers inside every organisation and how to remove them without overwhelm or pressure. 

How to elevate your C Suite presence

A practical guide to helping senior leaders build authority and influence. 

The five pillars of a high performing LinkedIn strategy

A clear, practical framework you can begin using immediately.

What good looks like in 2026

The content, cadence and behaviours that help companies stay visible in a competitive environment.

Why this matters

Your clients, prospects, partners and future hires are all on LinkedIn looking for relevant content in their feed. 

They’re forming opinions about your organisation long before they engage with you.

If your company and its people are not visible and trusted on LinkedIn, you are handing the advantage to your competitors.

This webinar gives you the clarity to change that.

WHO IS SARAH CLAY?

Sarah Clay is an international LinkedIn trainer, speaker and author of Employee Advocacy on LinkedIn.
 
Sarah specialises in helping organisations transform their leaders and employees into trusted voices online, developing visibility, authority and commercial impact through strategic LinkedIn activity.
 
Sarah has trained thousands of employees and C Suite leaders across construction, engineering, finance, technology, manufacturing and the creative industries.

Register for the next session

Tuesday February 24th

11:30am GMT / 6:30am EST / 12:30pm CET

Or you can register for a future session, which will be hosted on the last Tuesday of the month:

Tuesday March 31st 11:30am BST / 6:30am EDT / 12:30pm CEST

Tuesday April 28th 11:30am BST / 6:30am EST / 12:30pm CEST

Tuesday May 26th 11:30am BST / 6:30am EDT / 12:30pm CEST

Duration: 45 minutes followed by live Q and A.

 

If you register, you will receive

 

  • A PDF summary of the key insights

  • A replay link available for seven days

  • An invitation to a follow up strategy conversation tailored to your organisation

JUST CLICK HERE TO REGISTER NOW

Ditch the dull keynote speeches in favour of fun-filled, laughter-inducing groups and seminars that get the audience involved from the get-go.

I’m bubbly and vivacious by nature, which you’ll find out in my presentations. 

I strive to appeal to those across sectors and disciplines, whether it be to those in more traditional professional roles, such as senior executive management, or those who are solopreneurs, freelancers or working in creative industries.

I ended up leaving my day job behind and achieved a diploma in Social Media Marketing. I set up Sarah Clay Social to help businesses promote themselves on social media. While using various platforms to promote my business, one stood out – LinkedIn. I seemed to attract new clients without really trying. All without a cheesy sales pitch and just by being myself. 

I was astonished by the success I had with LinkedIn and couldn’t get over how handy my childhood techniques had been. I realised that all the tools I’d learnt as a child were immensely useful! Soon after, I realised that other business owners weren’t using LinkedIn to its fullest potential. 

That’s why I’ve made it my mission to help business owners, just like you, harness the power of LinkedIn and be more successful in business.

Are you ready to leverage LinkedIn’s potential?