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Why should executives be on LinkedIn in 2022?

The days of executives being unattainable to their employees and, more importantly, to their customers, are well and truly over. In todays’ world of post lock-down communication, the role of the corporate executive is to be much more in the public eye. More and more top executives are turning to LinkedIn as a place to position themselves and their companies as world leaders in their industry.

Customers and employees all over the world expect the leaders of their companies to have a voice on LinkedIn. It is the norm, in 2022, for top executives to have a voice on LinkedIn showcasing their thought leadership and expertise.

Forming genuine relationships using communication and engagement can lead to an increase in employee engagement and retention as well as an increase in profits.

Prophet.com highlights the importance of this in their article How Genuine Communication and Engagement in Social Media Helps Businesses Grow Relationships With Employees and Customers While Improving the Bottom Line’. You can read more here:


Prophet highlight that socially engaged companies are:

  • 40% more likely to be perceived as more competitive
  • 57% more likely to get increased sales leads
  • 58% more likely to attract top talent

Executives at socially engaged companies are:

  • 52% more likely to actively create, curate and share content
  • 50% more likely to actively encourage employee use of professional social media
  • 37% more likely to be active in building relationships using professional social media

source: https://www.prophet.com/2014/10/relationship-economics-linkedin/

What’s happening on LinkedIn in the corporate world?

LinkedIn’s figures as at February 2022 are pretty impressive:

  • 90 million senior-level influencers
  • 63 million decision makers
  • 20 million jobs from 30 million companies
  • 17 million opinion leaders
  • 10 million C-level executives – a 20% increase since 2018

Whatever level of company leader you are, from an owner-manager to a high level C-suite executive in a multi-national corporate, if you don’t have an active presence on LinkedIn, you could be missing out on high quality hires, employee engagement and, of course, potential opportunities to increase your profit margins. 

If you want to talk about how you can leverage LinkedIn for you and your company, please get in touch: [email protected]


Ditch the dull keynote speeches in favour of fun-filled, laughter-inducing groups and seminars that get the audience involved from the get-go.

I’m bubbly and vivacious by nature, which you’ll find out in my presentations. 

I strive to appeal to those across sectors and disciplines, whether it be to those in more traditional professional roles, such as senior executive management, or those who are solopreneurs, freelancers or working in creative industries.

I ended up leaving my day job behind and achieved a diploma in Social Media Marketing. I set up Sarah Clay Social to help businesses promote themselves on social media. While using various platforms to promote my business, one stood out – LinkedIn. I seemed to attract new clients without really trying. All without a cheesy sales pitch and just by being myself. 

I was astonished by the success I had with LinkedIn and couldn’t get over how handy my childhood techniques had been. I realised that all the tools I’d learnt as a child were immensely useful! Soon after, I realised that other business owners weren’t using LinkedIn to its fullest potential. 

That’s why I’ve made it my mission to help business owners, just like you, harness the power of LinkedIn and be more successful in business.

Are you ready to leverage LinkedIn’s potential?