Would you get married on a first date?

Are you married?  If so, how many dates did you have before you tied the knot?  

I doubt (but please forgive me if I’m wrong), that you got married on that first date?

What has this got to do with LinkedIn?  

I’m talking about sending connection requests.

Just as, when you start a new love relationship, it takes a while to get things to a point where you’re talking marriage or even saying those 3 little words. On LinkedIn, it also takes a while to build up relationships.

When you send a connection request to someone on LinkedIn, whatever you do DON’T go straight in for the hard sell.  No one will be interested.  

Have you seen these types of messages? Someone you don’t know sends a connection request with a direct message saying “Hi *****, would you be interested in..?” or “I thought you may want to know about my latest product/idea/thing?”

Here’s one I received earlier this year – I didn’t reply so I got a follow-up too!

To be fair, when I replied saying I wasn’t interested, he replied saying thank you and goodbye.

Would you have bought this guy’s products?

What about if he had started by asking me how I was? What if he had talked about something else rather than his product and spent some time building a relationship with me and THEN asked me if would be interested in buying something from him?

Who knows, maybe I would have been his biggest customer this year but not this way.

Going in for the direct sell made me think he didn’t really care about me, that he wasn’t really bothered about selling to me.

So, don’t ‘propose’ on a first date – get to know your partner first!

Read: LinkedIn Stories




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Ditch the dull keynote speeches in favour of fun-filled, laughter-inducing groups and seminars that get the audience involved from the get-go.

I’m bubbly and vivacious by nature, which you’ll find out in my presentations. 

I strive to appeal to those across sectors and disciplines, whether it be to those in more traditional professional roles, such as senior executive management, or those who are solopreneurs, freelancers or working in creative industries.

I ended up leaving my day job behind and achieved a diploma in Social Media Marketing. I set up Sarah Clay Social to help businesses promote themselves on social media. While using various platforms to promote my business, one stood out – LinkedIn. I seemed to attract new clients without really trying. All without a cheesy sales pitch and just by being myself. 

I was astonished by the success I had with LinkedIn and couldn’t get over how handy my childhood techniques had been. I realised that all the tools I’d learnt as a child were immensely useful! Soon after, I realised that other business owners weren’t using LinkedIn to its fullest potential. 

That’s why I’ve made it my mission to help business owners, just like you, harness the power of LinkedIn and be more successful in business.

Are you ready to leverage LinkedIn’s potential?