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What is Employee Advocacy?

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Employee advocacy is when employees actively promote the company they work for through their personal channels and interactions, both online and offline. This practice is most impactful on LinkedIn, the leading platform for B2B networking and lead generation. Case studies show its effectiveness—like a creative agency of 12 people who, with training and enthusiasm, boosted their LinkedIn engagement remarkably, with page followers increasing by 56% and unique visitors up by 101%. Activating employees’ voices not only amplifies a company’s reach but also lends authenticity, as employee-shared content is seen as three times more genuine than company posts.

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Why use emojis on LinkedIn?

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Emojis, once a novelty, now enhance online communication, including on LinkedIn. They can boost readability by breaking up text, reinforce branding with signature colors or repeated symbols, and add personality to your profile. Emojis can even help deter bots by making names harder to scan and increase post visibility due to higher engagement. Use them wisely—placing them at sentence ends aids screen readers, and remember that emojis count as two characters. Adding them is simple, whether on mobile or desktop, so leverage this tool to create engaging, memorable LinkedIn content.

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Comparing LinkedIn to picking wild blackberries

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As I filled my bag with juicy blackberries, I realized that foraging for these sweet treats shares many parallels with building success on LinkedIn. Just like picking blackberries, growing your LinkedIn presence requires patience, consistency, and a willingness to take risks. Don’t compare yourself to others, seize opportunities when they arise, and don’t be afraid to ‘cull’ connections that aren’t serving you. By embracing these simple yet powerful principles, you can cultivate a thriving LinkedIn network that brings joy, support, and business success.

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How employee advocacy can help create a better company culture

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How employee advocacy can help create a better company culture If there’s one glaring challenge today that’s common to most organisations across industries and businesses, it has to be maintaining employees’ well-being.  A hashtag search on LinkedIn shows us the popularity of discussions around this topic; #WorkplaceWellbeing and #WorkplaceHealth have almost 16,000 and 19,000 followers

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Why publish newsletters on LinkedIn?

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LinkedIn newsletters are a valuable tool for creators to share insights and grow their audience. With over 500 million subscribers to more than 146,000 newsletters, they provide a platform for deeper content and engagement. Unlike standard articles, newsletters notify all followers when first published and foster ongoing interactions with each episode. These newsletters can be published from personal profiles or company pages, helping establish thought leadership and authority. They support multimedia elements, backlinking for SEO, and can be republished on other platforms without affecting SEO. Despite requiring effort to create, the potential return makes LinkedIn newsletters a worthy investment.

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Here are 13 reasons why you should have a company page

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A LinkedIn company page is essential for building brand awareness, engaging with your audience, and showcasing your company’s products and key content. It helps establish professionalism with your logo, improves SEO, offers deeper insights through analytics, and provides a platform for employee advocacy and prospecting. Plus, it’s free to set up! Whether you’re a large company or a small business, a LinkedIn company page is a valuable tool for growing your presence and network.

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How to create and maintain a brand on LinkedIn

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A brand is much more than just a logo or colors; it’s the culture, communication, and personality that sets you apart. On LinkedIn, your personal brand is how you present yourself to potential employers, clients, or collaborators. To create a standout brand, be clear in your headline, showcase your face with a profile photo, video, and voice recording, and tell your story in the ‘about’ section. Engage with relevant content and people, join industry groups, and be consistent in both your content and presence. Remember, building your brand on LinkedIn takes time, but it helps you stand out and build trust.

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Why Should a Company Endorse a System of Employee Advocacy?

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Employee advocacy is when employees actively promote their company on platforms like LinkedIn, helping to build relationships and communities that go beyond just the company page. It’s more personal and engaging, creating a stronger connection with potential clients and customers. By empowering employees to share their experiences, a company can boost trust, improve customer retention, and reach a wider audience. Employees’ voices are often more trusted than those of executives, and frequent, authentic interactions help build familiarity and trust. If your company isn’t leveraging employee advocacy, it might be missing out on valuable opportunities.

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Ditch the dull keynote speeches in favour of fun-filled, laughter-inducing groups and seminars that get the audience involved from the get-go.

I’m bubbly and vivacious by nature, which you’ll find out in my presentations. 

I strive to appeal to those across sectors and disciplines, whether it be to those in more traditional professional roles, such as senior executive management, or those who are solopreneurs, freelancers or working in creative industries.

I ended up leaving my day job behind and achieved a diploma in Social Media Marketing. I set up Sarah Clay Social to help businesses promote themselves on social media. While using various platforms to promote my business, one stood out – LinkedIn. I seemed to attract new clients without really trying. All without a cheesy sales pitch and just by being myself. 

I was astonished by the success I had with LinkedIn and couldn’t get over how handy my childhood techniques had been. I realised that all the tools I’d learnt as a child were immensely useful! Soon after, I realised that other business owners weren’t using LinkedIn to its fullest potential. 

That’s why I’ve made it my mission to help business owners, just like you, harness the power of LinkedIn and be more successful in business.

Are you ready to leverage LinkedIn’s potential?