What is Employee Advocacy?
Employee advocacy is when employees actively promote the company they work for through their personal channels and interactions, both online and offline. This practice is most impactful on LinkedIn, the leading platform for B2B networking and lead generation. Case studies show its effectiveness—like a creative agency of 12 people who, with training and enthusiasm, boosted their LinkedIn engagement remarkably, with page followers increasing by 56% and unique visitors up by 101%. Activating employees’ voices not only amplifies a company’s reach but also lends authenticity, as employee-shared content is seen as three times more genuine than company posts.
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